CANNES, France, Oct. 16, 2018 /PRNewswire/ -- iQIYI Inc. (NASDAQ
: IQ ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today
announced it has signed an agreement with Viacom International
Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA,
VIAB), to produce and distribute the second season of iQIYI's
original animated children's series Deer Run. Viacom company
Nickelodeon will assist in creative production of the show, which
upon completion will air on Nickelodeon's international networks
outside of China, with further
opportunities for Deer Run's licensing potential outside of
China to be explored.
Deer Run is a 3D animated series geared toward
preschool-age children, which presents the adventures of four
cervine companions and the challenges they overcome. The renewed
agreement follows the two companies' successful co-operation on the
show's first season last year, which marked the first time an
international media company acquired international distribution
rights for a China-produced
animated series. The first season is set to air in 2020.
"iQIYI is excited to be partnering again with VIMN for another
season of Deer Run," said Wang
Xiaohui, Chief Content Officer at iQIYI. "The show's
engaging plot is both entertaining and educational and we predict
great things for this IP going forward. iQIYI is committed to
producing outstanding original content and we will continue to work
with talented partners to bring the best content to our users."
"Deer Run, with its endearing and humorous storylines and
compelling, relatable characters, proves that great original
animation content can come from any part of the world," said
Nina Hahn, Senior Vice President,
International Production & Development, Nickelodeon.
The expanded co-operation between iQIYI and VIMN was announced
this week by representatives of both companies at an event during
MIPCOM, a leading annual trade show held in Cannes, France. The announcement comes at a
time of rapid growth in China's
animation industry, the value of which exceeded RMB 100bn in 2016. Children's animation is
considered by many to be an area of very high potential in the
Chinese entertainment industry.
About iQIYI
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
About Nickelodeon International
Nickelodeon, now in its 39th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States and around the world, plus
consumer products, digital, recreation, books and feature films.
Nickelodeon is one of the most globally recognized and widely
distributed multimedia entertainment brands for kids and family,
with 1.2 billion cumulative subscriptions in more than 500 million
households across 170+ countries and territories, via more than
100+ locally programmed channels and branded blocks. Outside of
the United States, Nickelodeon is
part of Viacom International Media Networks, a division of Viacom
Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of
programming and content across all media platforms. Nickelodeon and
all related titles, characters and logos are trademarks of Viacom
Inc.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom
Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most
popular multimedia entertainment brands, including MTV, MTV LIVE
HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and
more. Viacom brands reach more than 3.8 billion cumulative
subscribers in 180+ countries and territories via more than 200
locally programmed and operated TV channels and more than 550
digital media and mobile TV properties, in 40 languages. For more
information about Viacom and its businesses,
visit www.viacom.com.
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SOURCE iQIYI, Inc.