LONDON, Aug. 21, 2018 /PRNewswire/ -- Codewise, the
industry's first provider of AI-powered online ad measurement and
management solutions for digital marketers, recognized by the
Financial Times among the fastest-growing companies in Europe in 2017 and 2018, today announced that
it has launched the addition of Smart eCPA to Zeropark, Codewise's
ad exchange platform. Utilizing Artificial Intelligence, the new
feature will allow Zeropark's users to automatically optimize their
ad campaigns to a predefined eCPA goal.
Zeropark provides thousands of performance marketers and website
publishers around the world with a platform connecting both sides
and allowing them to buy and sell advertising space on a Real-Time
Bidding (RTB) basis.
The AI-powered Smart eCPA feature is more than just an
alternative cost model in Zeropark. When enabled, Zeropark's
machine learning algorithms will work on optimizing Smart eCPA
campaigns to a predefined target cost per acquisition.
"Smart eCPA assesses 16 dimensions in real time and picks the
most effective data points for optimization, creating unparalleled,
bespoke targeting for each campaign. These dimensions include
operating system version, internet connection type and speed,
device type and more," said Mateusz
Drela, Business Development Director at Zeropark.
Campaign optimization is a crucial, yet mundane and
time-consuming part of online advertising. Smart eCPA simplifies
this process to just one click of a button, optimizing at a speed
and scale unreachable for humans, due to its capability of
analyzing millions of data point combinations.
Thanks to Smart eCPA, marketers no longer have to spend a large
part of their day on complex manual optimization, but can instead
focus on scaling up their media buying venture and run
simultaneously more campaigns than ever.
"We've already been successful in implementing AI in our ad
tracking tool - Voluum, helping thousands of digital marketers
across agencies and brands get the most out of their online ad
management efforts thanks to the real-time automatic matching of
traffic to the estimated best offers and landing pages and to their
best combinations. We're also extremely proud to have our
colleague, Dr. Paweł Rzeszuciński join the European AI Alliance
launched by the European Commission. The introduction of Smart eCPA
in Zeropark further signifies Codewise's belief that the future of
advertising lies in Artificial Intelligence," said Dr. John
Malatesta, President and Chief Revenue and Marketing Officer
at Codewise.
About Codewise
Founded in 2011, Codewise is the
industry's first provider of AI-powered online ad measurement and
management solutions for digital marketers. In 2017 and 2018,
Codewise was recognized as one of the fastest-growing technology
companies in Europe, according to
the Financial Times and Deloitte. Codewise's solutions help
thousands of businesses in 190 countries to track, measure, and
optimize billions of dollars of advertising spend, boosting their
efficiency and ROI like never before. Codewise is currently
tracking over $2.5 billion of digital
ad spend for some of the world's largest brands and ad agencies,
including $400 million of ad spend on
Facebook. Learn more at www.codewise.com
About Zeropark
Zeropark is a performance traffic
exchange connecting advertisers, affiliates and media buying teams
with high-performance traffic sources, in Real-Time. It offers
hand-picked traffic from parked domain redirects, Mobile App and
Premium Pop. It features robust targeting options and powerful
optimization tools bolstered by machine learning mechanisms, all in
a user-friendly interface. Zeropark serves 150 million ad views
every day. www.zeropark.com
PR Contact: media@codewise.com
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