MINNEAPOLIS, Jan. 18, 2018 /PRNewswire/ -- Arriving on
store shelves this month, Yoplait Go-GURT brings the sour and sweet
flavors of SOUR PATCH KIDS candy to life in a fun, on-the-go snack
option in easy, grab-and-go tubes. Go-GURT SOUR PATCH KIDS flavored
yogurt will be available in two popular SOUR PATCH KIDS candy
flavors, Redberry and Blue Raspberry. This marks Go-GURT's
first-ever flavor collaboration.
Inspired by the true SOUR PATCH KIDS Redberry and Blue Raspberry
flavors, this new Go-GURT brings a fun, on-trend flavor profile to
the yogurt case. As both adults and children indicate a growing
interest in sour flavors, this launch offers a fun twist to the
traditionally sweet flavors consumers have come to expect from
yogurt.
"As a brand, we are always looking for new ways to create more
fun for families," said Tsubasa
Tanaka, Business Unit Director, Yogurt, General Mills. "With
this collaboration, we're bringing together two beloved brands
known for their ability to instigate fun – Go-GURT and SOUR PATCH
KIDS – to create an incredible snack experience."
With Go-GURT SOUR PATCH KIDS flavored yogurt, consumers will
find the sour and sweet taste that is authentically reminiscent of
the iconic treat in a fun, ready-to-pack snack. Just like original
Go-GURT, the new yogurt flavors can be added to a lunchbox frozen
and will be thawed and ready to enjoy by lunchtime.
"The SOUR PATCH KIDS brand is always looking for new
opportunities to expand our brand presence across categories," said
Wesley Saraceni, Senior Brand
Manager, Candy, Mondelez. "We're very excited to collaborate
with Go-GURT, and bring together two iconic, well-loved
brands."
This collaboration marks the first time Go-GURT has launched a
co-branded yogurt flavor, moving beyond on-package partnerships to
incorporate another brand's flavor profile. The two new flavors
will be available at retailers nationwide and will start appearing
on store shelves in January.
Go-GURT SOUR PATCH KIDS flavored yogurt will be available in 8
and 16 count cartons that contain both Blue Raspberry and Redberry
flavored yogurt in easy, grab-and-go tubes. Like all Go-GURT
flavors, SOUR PATCH KIDS flavored yogurt is low-fat and does not
contain high fructose corn syrup. Visit www.gogurt.com for more
information on the flavors, including complete nutrition
information.
GENERAL MILLS' YOPLAIT Go-GURT revolutionized the yogurt
category in 1999 as the first yogurt in a tube. Today, Go-GURT is
the #1 selling tube yogurt in the U.S. marketplace – selling over
one-billion tubes in 2017 alone. Go-GURT instigates fun with
flavors and interactive tube designs kids love. For more
information, visit www.gogurt.com.
MONDELEZ INTERNATIONAL'S SOUR PATCH KIDS candy launched
in 1985 and has long been a favorite among teens and young adults.
SOUR PATCH KIDS candy is known for its "SOUR THEN SWEET" taste.
Today, SOUR PATCH KIDS candy is the #1 selling all sour candy brand
in the U.S. marketplace. To learn more about SOUR PATCH KIDS candy,
visit @SourPatchKids on Facebook, Twitter and Instagram and
@SourPatchSnaps on Snapchat.
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SOURCE General Mills