Western Digital Introduces Purpose-Built Surveillance Card for Trusted, 24/7, Next-Gen Video Capture
April 11 2018 - 8:00AM
Business Wire
Western Digital Purple microSD Card Complements
Company’s ‘Surveillance-Class’ Edge-to-Core Devices Portfolio,
Enabling Real-Time Solutions to Capture, Transform, Preserve, and
Access Video Surveillance Data
ISC WEST SECURITY CONFERENCE & EXPOSITION – As the adoption
of 4K Ultra HD video, emerging artificial intelligence (AI)
applications and analytics drive the rapid growth and evolution of
data in surveillance, Western Digital Corp. (NASDAQ: WDC) today
unveiled the Western Digital® Purple microSD™ card, purpose-built
for the complex and dynamic data demands of modern surveillance
cameras and edge systems.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180411005553/en/
New Western Digital Purple microSD is
purpose-built for today's surveillance system data demands (Photo:
Business Wire)
Whether it’s a business employing surveillance video to keep
their assets secure or a retailer utilizing surveillance to
accurately analyze shopping behavior through video facial
recognition, capturing and assessing every moment is critical.
Optimized for 24/7 surveillance video capture, surveillance system
operators can count on the robust Western Digital Purple microSD
card to support a continuous surveillance workload. With its
outstanding performance, the card captures and preserves video in a
variety of high-definition and next-generation formats, including
4K Ultra HD video, as well as nimbly supports the movement of data
to core data systems for analytics and fast business insights. The
rugged and humidity-resistant design of this new card enables
trusted video capture in a wide range of environmental conditions,
including outdoors in snowy winters and indoors in hot and humid
factory settings.
“From Big Data, to Fast Data, to data-centric applications such
as surveillance, the volume, speed, variety and value of data
continues to exponentially grow and transform. Leveraging our
proven capabilities in consumer and industrial memory card
innovation, the Western Digital Purple microSD card is the ideal
solution for mainstream commercial surveillance data at the edge,”
said Christopher Bergey, vice president of embedded and integrated
solutions at Western Digital. “Whether capturing 4K video, used in
AI-enabled cameras, or part of a larger data system supporting
‘smart surveillance’ applications, this rugged and intelligent card
delivers ‘surveillance-class’ endurance and tremendous performance
to enable trusted video capture in some of the harshest conditions.
When combined with our popular Purple and Ultrastar hard disk
drives (HDDs) to support data preservation and real-time analytics,
Western Digital now provides the industry’s most comprehensive
offering for surveillance data, from the edge to the core.”
Optimized for Evolving Data-Centric Surveillance
Demands
Designed to support a wide range of video resolutions and
surveillance video recording implementations, additional highlights
of the new microSD card include:
- Robust Endurance for Continuous
Recording: Supports up to 1,000 PE Cycles.
- Card Health Status Functionality for
Easy Card Maintenance: In compatible cameras, a unique health
monitor offers reporting capabilities to provide users and system
installers valuable information, including the card’s endurance and
capacity status, enabling predictive maintenance and taking the
“guess work” out of when to service the card.
- High Performance for Next-Generation
Video: Offers speeds of up to 80 MB/s sequential read and 50
MB/s sequential write and supports Speed Class 10 and UHS Speed
Class 11.
- Trusted Video Capture in Wide Range
of Climates: Designed for use in temperatures ranging from
-25°C to 85°C, it enables reliable video capture indoors and
outdoors.
- High Capacity to Capture and
Preserve Video if Connection to Network Connection is Lost:
Offered in capacities up to 64GB2.
“Today’s surveillance systems have moved beyond simple
low-resolution video capture, to massive networks capturing 4K
video and leveraging advanced new analytics software to unlock new
business value from video recordings,” said Michael Palma, IDC
Research Director for Semiconductor and Enabling Technologies.
“This has resulted in a surge in the volume and velocity of
surveillance data at the edge and is creating demand for storage
solutions that support the performance requirements of 4K video,
24/7 operation, and movement of video for smart insights.”
Western Digital Purple Surveillance Device Portfolio Enables
Surveillance Data to Thrive
The new Western Digital Purple microSD card complements a full
portfolio of data storage devices purpose-built for today’s
surveillance needs, including the Western Digital Purple
Surveillance HDD for high-capacity support for NVRs and DVRs and
the Ultrastar® HDD series for use in back-end servers performing
surveillance analytics. Together, they provide surveillance system
integrators and installers a complete solution to capture,
preserve, access and transform surveillance data. Additionally,
Western Digital offers original equipment manufacturers
industrial-grade SanDisk® Industrial card storage solutions for use
with cameras with in-camera analytics capabilities and a variety of
connected surveillance applications.
Availability
The new microSD card will be available worldwide through Western
Digital’s authorized reseller network in April in 32GB and 64GB
capacities for $18.99 and $31.99 MSRP (in the U.S.) respectively;
cards available in single and convenient 25-packs for surveillance
system installers and integrators.
For more information on the Western Digital Purple microSD card
and the complete Western Digital Purple surveillance portfolio,
visit the Western Digital booth at ISC West International Security
Conference & Exposition (Booth #2089) or go to
https://www.wdc.com/edge-to-core.
About Western Digital
Western Digital creates environments for data to thrive. The
company is driving the innovation needed to help customers capture,
preserve, access and transform an ever-increasing diversity of
data. Everywhere data lives, from advanced data centers to mobile
sensors to personal devices, our industry-leading solutions deliver
the possibilities of data. Western Digital® data-centric solutions
are marketed under the G-Technology™, HGST, SanDisk®, Tegile™,
Upthere™, and WD® brands.
Western Digital, the Western Digital logo, Ultrastar and WD
Purple are registered trademarks or trademarks of Western Digital
Corporation or its affiliates in the U.S. and/or other countries.
The microSD mark and logo are trademarks of SD-3C, LLC. All other
marks are the property of their respective owners. Pictures shown
may vary from actual products. Product specifications subject to
change without notice. © 2018 Western Digital Corporation or its
affiliates. All rights reserved.
1 – One megabyte per second (MB/s) = one million bytes per
second. Based on internal testing; performance may vary depending
on your hardware and software components and configurations.
2 – As used for storage capacity, one gigabyte (GB) = one
billion bytes. Total accessible capacity varies depending on
operating environment.
Forward-Looking Statements
This news release contains certain forward-looking statements,
including the expected availability, benefits, features, pricing
and performance of the Western Digital Purple microSD card. There
are a number of risks and uncertainties that may cause these
forward-looking statements to be inaccurate including, among
others: changes to specifications from standards organizations,
volatility in global economic conditions; business conditions and
growth in the storage ecosystem; impact of competitive products and
pricing; market acceptance and cost of commodity materials and
specialized product components; actions by competitors; unexpected
advances in competing technologies; our development and
introduction of products based on new technologies and expansion
into new data storage markets; risks associated with acquisitions,
mergers and joint ventures; difficulties or delays in
manufacturing; and other risks and uncertainties listed in the
company's filings with the Securities and Exchange Commission (the
"SEC"), including the company's most recently filed periodic
report, to which your attention is directed. You should not place
undue reliance on these forward-looking statements, which speak
only as of the date hereof, and the company undertakes no
obligation to update these forward-looking statements to reflect
subsequent events or circumstances.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180411005553/en/
Western Digital Corporation Investor RelationsJay Iyer, +1
408.801.2067jay.iyer@wdc.comorWestern Digital Corporation Media
RelationsLaura Bakken, +1 408.801.7653laura.bakken@wdc.com
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