NEW YORK, Feb. 5, 2018
/PRNewswire/ -- Weight Watchers International, Inc. (NYSE:
WTW) today announced that Gail
Tifford has been appointed Chief Brand Officer, responsible for activating the
evolution of the Weight Watchers brand. In this role, Tifford will
create one voice for the organization and lead execution of that
new vision in both physical and digital environments. She will
report to President and Chief Executive Officer Mindy Grossman and will join the Executive
Committee.
Grossman commented, "Weight Watchers is an iconic brand with
enviable equity – particularly on efficacy and community. But there
is also incredible opportunity to elevate the brand and make WW
more meaningful to today's world. Drawing on 20 years of proven
brand-building experience, Gail will build on that heritage to
develop the next evolution of the Weight Watchers brand that will
inspire healthy habits that fit into everyday life. Her global
mindset and successful track record with rolling out disruptive
technologies in support of a greater brand purpose are tremendous
assets as we look toward the future, when every consumer and
employee touch-point around the world exudes our core brand
promise."
Tifford joins Weight Watchers from Unilever where she served as
Vice President, Media North America and Global Digital Media
Innovation. At Unilever, Tifford introduced the company's first
digital disruption roadmap, which established a global vision and
strategy for digital media innovation across social commerce,
augmented reality, AI and blockchain. Prior to her tenure at
Unilever, Tifford was Vice President, Strategic Partnerships at
Viacom, where she led the development of multi-platform media and
marketing programs for Fortune 500 companies on MTV and VH1
brands.
On her appointment, Tifford said, "I am thrilled
to join the dynamic team at Weight Watchers and
work on a global brand with a clear purpose and impact. The company
is at a pivotal moment to form deeper, more meaningful connections
with individuals and communities. With the brand's rich heritage,
I look forward to being part of a movement that encourages
individuals to see Weight Watchers as their lifelong partner in
health and wellness and makes the magic of the Weight Watchers
community inclusive for all."
Earlier in her career, Tifford spent more than 10 years at
Unilever, driving long- term innovation and communication strategy
for the Lipton brand in the United
States and Canada, and
building a growth-centric organizational culture across the
Unilever marketing function globally. In 2016, Tifford co-founded
#SeeHer, a key initiative of the Association of National
Advertisers, to drive the more accurate portrayal of women and
girls in Media and Advertising. She serves on the Board of
Directors at the Fossil Group, Inc., and Tufts Hillel at
Tufts University. Tifford earned her BA
from Tufts University and JD from
Brooklyn Law School.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is one of the most
recognized and trusted brand names among weight-conscious
consumers. Weight Watchers provides commercial weight management
services through a global network of Company-owned and franchise
operations and offers innovative, digital weight management
products through its websites, mobile sites and apps. These
services and products are built on the Company's weight management
program, which helps millions of people around the world lose
weight through sensible and sustainable food plans, activity,
behavior modification and group support. Weight Watchers has an
unparalleled network of service providers to assist members on
their journey and also offers a wide range of products,
publications and programs for those interested in weight loss and
healthier living.
FOR MORE INFORMATION, CONTACT:
Sara Bosco, Weight Watchers
347-421-0389
Sara.N.Bosco@weightwatchers.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/weight-watchers-names-gail-tifford-chief-brand-officer-300593295.html
SOURCE Weight Watchers International, Inc.