Vince Celebrates California Origins with Opening of Palisades Village Flagship
October 09 2018 - 4:15PM
Business Wire
Vince, LLC (“Vince”), an indirectly wholly owned subsidiary of
Vince Holding Corp. [NYSE: VNCE], announces today the opening of
its newest Los Angeles retail location at Palisades Village, the
Caruso-owned lifestyle shopping development which opened last month
in the Pacific Palisades. The Palisades Village Vince location
marks the brand’s fifth retail store opening this year, continuing
the focus on its direct-to-consumer business.
“Over the past several months we have made excellent progress in
advancing our direct-to-consumer channels by concentrating efforts
on store openings in target markets,” said Chief Executive Officer,
Brendan Hoffman. “Our Palisades Village store will allow us to
further serve our existing Los Angeles customers in a uniquely
California setting, offering them the opportunity to interact and
engage with the brand in new and exciting ways.”
The Palisades Village Vince location is the first Los
Angeles-area store to fully represent the brand’s California roots
in terms of design and presentation as envisioned by Creative
Director Caroline Belhumeur. The space, which features a neutral
color palette and thoughtful architectural details, invites
visitors to experience the warmth and simplicity of the California
coastal lifestyle.
“Our goal in designing the Palisades Village store was to create
an environment that represents Vince in its most authentic form,”
said Creative Director, Caroline Belhumeur. “Juxtaposing natural
elements of wood, stone and water against the rich fabrics and
textiles of the collection, we’re able to convey a sense of
uncomplicated California luxury.”
The two-level unit features approximately 2,500 square feet of
selling space, in addition to a large outdoor terrace. Other design
aspects unique to the space include a circular plaster staircase,
custom plant installation and reflection pool.
Additionally, the Palisades Village store will be the first
Vince location to offer a rotating calendar of events and
activities led by local artisans, crafters and wellness
practitioners. The free monthly programming will be available to
store customers, community members and visitors alike.
ABOUT VINCE:
Established in 2002, Vince is a leading global luxury apparel
and accessories brand best known for creating elevated yet
understated pieces for every day. The collections are inspired by
the brand’s California origins and embody a feeling of warm and
effortless style. Vince designs uncomplicated yet refined
pieces that approach dressing with a sense of ease. Known for
its range of luxury products, Vince offers women’s and men’s
ready-to-wear, shoes, handbags, and home for a global
lifestyle. Vince products are sold in prestige locations
worldwide. As of October 9, 2018, the Company operated 44
full-price retail stores, 14 outlet stores and its e-commerce site,
vince.com. The Company is headquartered in New York and operates a
design studio in Los Angeles. Please visit www.vince.com for more
information.
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version on businesswire.com: https://www.businesswire.com/news/home/20181009006119/en/
Adam DouglasSr. Manager, Public
Relations646.767.5538adouglas@vince.com
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