CHICAGO, June 13, 2018 /PRNewswire/ -- UNCLE BEN'S®, the
number one global rice brand, announced it is expanding its
ready-to-heat portfolio with three new rice and beans varieties:
UNCLE BEN'S® READY RICE® Long Grain
& Black Beans with Cilantro Lime Flavor, UNCLE BEN'S® READY
RICE® Brown Rice & Black Beans with Corn, Peppers and Spice,
and UNCLE BEN'S® READY RICE® Brown Jasmine & Edamame with
Carrots, Garlic and Onion Flavor.
"People are already using our READY RICE® products as a starting
point because it's easy and tasty," said Ashley Findlay, UNCLE BEN'S® senior brand
manager. "With the introduction of our rice and beans flavors, we
want to give consumers more flavorful, interesting and complete
meal options that also contain plenty of the good stuff, like
protein and fiber."
For more than 70 years, UNCLE BEN'S® Brand has been providing
consumers a wide range of meal options that are tasty and easy to
prepare. Like all UNCLE BEN'S® READY RICE® products, these
new varieties are heated up in just 90 seconds, with minimal prep
time or cleanup needed.
The globally inspired rice and beans products continue to expand
the brand's flavor footprint. The UNCLE BEN'S® Brown Rice &
Black Beans is a classic base for a southwestern recipe while the
UNCLE BEN'S® Long Grain & Black
Beans with Cilantro Lime pairs well with Latin flavors. And the
UNCLE BEN'S® Brown Jasmine & Edamame is an easy base and
complement to any Asian dish.
UNCLE BEN'S® rice and beans varieties can be enjoyed on their
own or as part of a meal. The new offerings, as well as other UNCLE
BEN'S® products, are available online and at major retailers
nationwide.
About the UNCLE BEN'S® Brand
The UNCLE BEN'S®
Brand, the number one rice brand in the world, is proud
to offer a wide range of rice dishes with flavors and textures that
will help bring more to your meals, both for savory main courses
and convenient side dishes. The UNCLE BEN'S® Brand offers a wide
variety of white, whole grain brown, and flavored rices in cook
times ranging from 30 minutes to 90 seconds, as well
as rice for food service operations such as restaurants,
schools and hospitals. The first mass-produced parboiled rice,
UNCLE BEN'S® Brand products can be found around the
world. The UNCLE BEN'S® Brand products are manufactured by Mars
Food, part of Mars, Incorporated. For more information, visit
www.unclebens.com.
About Mars Food
Mars Food is a fast-growing dinnertime
food business, making tastier, healthier, easier meals that bring
the world to the dinner table. Headquartered in London, Mars Food's portfolio of leading
brands includes: UNCLE BEN'S®, DOLMIO®, SEEDS OF CHANGE®,
MASTERFOODS®, MIRACOLI®, TASTY BITE®, SUZI WAN®, EBLY®, ROYCO®, KAN
TONG®, ABU SIOUF®, RARIS®, and PAMESELLO®. Our purpose – Better
Food Today. A Better World Tomorrow. – drives our business to
be a leader in health & wellbeing and sustainability. Mars Food
is a segment of Mars, Incorporated.
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SOURCE UNCLE BEN’S® Brand