IRVINE, Calif., June 12, 2018 /PRNewswire/ -- Trace3, a
pioneer in business transformation solutions, today announced an
alliance with Drive Shack (NYSE: DS), a leading owner and operator
of golf-related leisure and entertainment businesses. As part of
the new relationship, Trace3 designed, procured and implemented the
technology infrastructure to power an immersive, VR golfing
experience for Drive Shack's customers in the company's newly
launched 60,000-square-foot flagship complex in Orlando, Fla. The high-tech facility features
90 hitting bays, with a 220-yard range, a full-service restaurant
and bar, an outdoor lounge and three fully equipped meeting and
event rooms for parties up to 1,000.
The technology infrastructure, envisioned and implemented by
Trace3, supports a range of highly sophisticated augmented reality
(AR) experiences for Drive Shack's customers. This includes an
array of technologies that together create one-of-a-kind
experiences such as augmented reality in the hitting bay, allowing
the player to experience the game virtually on a variety of courses
around the world. The sophisticated technology enables players to
receive information on data such as ball speed, distance, and
accuracy. Customers will also enjoy an expansive food and
beverage program with the convenience of mobile ordering via the
custom app Drive Shack developed.
"We are pleased to work with the team at Drive Shack to help
power the company's technology-led business transformation for
competitive advantage and market differentiation," said
Tyler Beecher, Chief Executive
Officer of Trace3. "We are delighted to help create an advanced
technology infrastructure that will drive exciting, one-of-a-kind
experiences in augmented reality for Drive Shack customers."
Driving these breakthrough customer experiences are a host of
discrete technologies ranging from hyper-converged computing, route
and switch, wireless connectivity, video technology,
virtualization, machine learning, and security as well as
integration with the public cloud. The team at Trace3 identified
and integrated the best performing technologies from trusted
providers, forming a highly complex tech ecosystem to help Drive
Shack create outstanding customer experiences and establish a
unique competitive advantage in its market.
"Our alliance with Trace3 was instrumental in our ability to
completely reinvigorate and reimagine the golf-entertainment
landscape by providing exciting, immersive VR experiences," said
Ravi Nekkalapu, CIO & Head of Information Technology with Drive
Shack. "Technology will play a critical role reaching a younger,
tech-savvy demographic and will fuel our growth plans and further
differentiate us from competitors."
About Trace3:
As a fully integrated Transformative IT
Authority, Trace3 is the premier provider of IT solutions and
consultation services. Through elite engineering and dynamic
innovation, Trace3 empowers executives and organizations to keep
pace with the fast-moving business landscape through the
transformative power of IT. Please visit our website at
www.Trace3.com.
About Drive Shack
Drive Shack Orlando is a subsidiary
of Drive Shack Inc., a publicly traded owner and operator of
golf-related leisure and entertainment businesses. Drive Shack is
developing venues across the country that are reimagining the
traditional concept of a golf course through blended,
industry-leading technology, design and service that creates a
golf-entertainment experience for every skill level and interest.
Unlike traditional driving ranges, Drive Shack's complexes will
feature technologically enhanced, signature golf-based games using
complimentary TaylorMade clubs and are designed for players of all
skill levels. Each venue will have full-service food and beverage
areas as well as private event space that can accommodate groups
from 10 up to 1,000 in size. Drive Shack Inc. also owns American
Golf, one of the largest owners and operators of golf properties
nationwide.
Media contact:
Lumina Communications
Michael Gallo
212-239-8594
Trace3@luminapr.com
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SOURCE Trace3