PLANO, Texas, March 22, 2018 /PRNewswire/ -- Screams will
be heard from far and wide as Hispanic fútbol fans cheer on
their teams during an action-packed year of soccer. Toyota is
diving into the action as the official sponsor of fans with a
series of key partnerships that will bring the passion for the
sport to center stage.
To kick off 2018, Toyota is partnering with Club América, the
most celebrated and followed soccer team in North America. The sponsorship includes
participation in Tour Águila, the club's annual U.S.
tour. Toyota will bring fans closer to their beloved
team through activities featuring players, social content and
digital programs and much more.
"Toyota wants to amplify the fans' experience by igniting their
passion and spirit for the game as they cheer on their favorite
teams," said Tyler McBride,
engagement and event manager, Toyota Motor North America. "Our
terrific partnership with Club América and participation with other
high-level soccer platforms underscores our genuine commitment to
the sport and the people who watch it and live it."
As the official automotive sponsor of Tour Águila, the brand
will bring the action to fans starting on March 24th in San Diego, California against its rival, Club
Tijuana. The Tour consists of a series of friendly matches against
some of the most important teams in Liga MX and MLS during the
preseason and FIFA dates. These matches will take place in
key Hispanic markets including cities in California and Texas and will be broadcast on Univision
Deportes in the U.S. and on Televisa in Mexico.
"We are very excited to continue our expansion in the United States by partnering with Toyota, a
global leader and innovator in the automotive industry," said
Mauricio Culebro, President of
Operations for Club América. "Toyota understands soccer as a
passion point and the value of engaging our fans during Tour
Águila."
In addition, Toyota will be presenting sponsor of the pre-game
Fiesta Futbolera, an interactive Fan
Fest celebration of the Club, including a showcase of the
team's championship trophies, Agui the official mascot and
legendary player appearances. Other elements of the
partnership include in-stadium content opportunities including live
partnership announcements and video, on-field signage, tickets and
giveaways.
Game schedule, team information and all the action can be
followed on Toyota's social channels @ToyotaLatino with hashtag
Vayamos Juntos and on the club's official tour website
www.touraguila.com and social handles @TourAguila and
@ClubAmerica. The sponsorship was coordinated with
PRIMETIME Sports, the commercial agency for Club América in the
U.S. and producer of the annual Tour Águila.
Along with Club América, Toyota will connect with soccer fans at
a community level through an association with Alianza de Fútbol,
the premier organization in the U.S. dedicated to the support and
development of Hispanic amateur soccer. As the exclusive
automotive sponsor of Alianza, Toyota will be the title sponsor of
the Copita Alianza, a series of youth tournaments that take place
from May through October in key Hispanic markets where thousands of
children participate. The sponsorship includes activation
areas where Toyota will connect with families and kids with a full
experiential footprint, including branded jerseys, trophies, and
special soccer guest appearances. The tournament kicks off
the weekend of May 12-13 in
Houston, Texas.
"Being a part of Alianza this year provides an opportunity to
engage with kids and their families in local fields throughout the
U.S.," added McBride. "Soccer provides a positive and healthy
environment for kids and we're looking forward to being part of
these fun-filled tournaments."
The soccer frenzy will reach fever pitch this summer during the
sport's most watched global tournament. Toyota will continue
its commitment to all the hard-working fútbol fans through a
robust effort that will harness the excitement and energy of the
games. And the Toyota Tundra will be along for the ride.
In addition to active, on-the-ground game partnerships, Toyota
is engaged with a variety of popular soccer properties including
Liga Mexicana, U.S. Men's Team, Mexican National Team, and UEFA
Champions League, with broadcast integrations and live streaming
during telecast games.
About Toyota:
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S.
and North America for 60 years,
and is committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands. During that time, Toyota
has created a tremendous value chain as our teams have contributed
to world-class design, engineering, and assembly of more than 36
million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 47,000 people (more than 37,000
in the U.S.). Our 1,800 North American dealerships (nearly
1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4
million in the U.S.) in 2017 – and about 87 percent of all Toyota
vehicles sold over the past 15 years are still on the road
today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
About Club América:
Founded on October 12, 1916,
Club América is the most successful and followed soccer team in
Mexico. Through our 101-year
heritage we have won 32 trophies, including 12 League Titles, 5 Cup
Wins, and 7 Concacaf Champions Leagues. Our home matches are played
at Estadio Azteca, home of two World Cup Finals, with a capacity
for over 80,000 fans. As part of our efforts to connect with our
fanbase in the USA, América hosts
Tour Águila, a series of exhibition matches hosted in
soccer-specific stadiums against Liga MX, European and MLS teams.
Tour Águila is played in the United
States' largest Hispanic markets during international and
in-season breaks.
Media Contacts:
Zachary Reed
469-292-3499
zachary.reed@toyota.com
Delia Lopez
424-239-4078
delia.lopez@conill.com
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SOURCE Toyota Motor North America