Time Inc.’s Sports Illustrated Teams up with Minute Media’s 90min to Enhance Soccer Coverage on SI.com
October 12 2017 - 12:36PM
Business Wire
90min’s Global Football Media Platform to
Increase Content for Sports Illustrated’s Dedicated Soccer Channel,
Planet Fútbol, Ahead of 2018 World Cup
Time Inc.’s (NYSE:TIME) Sports Illustrated has teamed up with
Minute Media, parent company of digital publishing brands 90min,
12up and DBLTAP, for a new content collaboration to enhance SI’s
global coverage of soccer on its digital platforms. Under the deal,
90min, the world’s largest and fastest-growing digital football
(soccer) platform, will supply Sports Illustrated’s soccer channel,
Planet Fútbol, with global soccer content developed by 90min’s
editorial staff and fan contributors, offering on-the-ground
coverage of leagues, teams and players from around the world. The
new content from 90min supplements Planet Fútbol’s in-depth
coverage of the sport from premier soccer journalists like Grant
Wahl and Brian Straus.
The new coverage section recently launched on SI.com as “Planet
Fútbol, Powered by 90min.” In September, the first full month of
the content collaboration, traffic to soccer coverage on SI.com was
up more than 160% in unique visitors from the previous year while
achieving triple-digit percentage increases in other key areas,
such as video views and site visits. As part of the agreement,
90min also supplies Spanish language coverage for SI’s newly
launched “Planeta Fútbol” channel, the first-ever Spanish
language-specific coverage section for Sports Illustrated. This
deal is the latest move to strengthen SI’s position in the
international soccer landscape as both companies prepare for the
2018 World Cup.
“Soccer is truly a global sport and continues to grow in
popularity in the United States. We want to provide our readers
with the most in-depth soccer coverage possible, and working with
90min and its team of global soccer experts is the perfect fit to
help bolster our offering to fans,” said Mark McClusky, Sports
Illustrated Digital Editor. “We have seen extraordinary recent
growth in our soccer audience, and we expect this to continue as
more and more people engage with the sport.”
Beyond adding unique coverage of the game to SI.com’s growing
digital audience, the two companies will work together to secure
advertising partnerships that extend across their platforms. The
combined global digital audience for SI.com and 90min.com reaches
approximately 100 million average monthly users.
“We are excited to be partnering with Sports Illustrated to
expand the reach and influence of 90min’s global content. With fan
interest and excitement growing as we approach the 2018 World Cup,
now is the perfect time for big sports media brands to take their
soccer coverage to the next level. We are proud to be recognized as
the industry leader in global soccer editorial and are pleased to
share our content with such a respected name in the sports
publishing world,” said Rich Routman, President, Minute Media.
Planet Fútbol can be accessed online at
http://www.si.com/planet-futbol or via the Sports Illustrated
app.
ABOUT MINUTE MEDIA
Minute Media is a leading sports media and technology company,
powered by authentic and socially driven content created by the
fans, for the fans. Minute Media’s products enable fans to create,
publish, share and distribute sports content around the world. This
unique approach to covering sports fuses topical sports stories
with everyday pop culture, creating a fresh new voice in the world
of sports media. Minute Media’s family of sports destinations
includes 90min, 12up and DBLTAP. The Company is backed by leading
venture capital firms and strategic investors including Battery
Ventures, Dawn Capital, Gemini Ventures, North Base Media,
ProSieben and Qumra Capital. For more information, please
visit www.minutemedia.com.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 170 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as approximately 60 diverse
international brands. Time Inc. offers marketers a differentiated
proposition in the marketplace by combining its powerful brands,
trusted content, audience scale, direct relationships with
consumers and unique first-party data. The company is home to
growing media and platforms, including digital video, OTT,
television, licensing, paid products and services and celebrated
live events, such as the TIME 100, FORTUNE Most Powerful Women,
PEOPLE¹s Sexiest Man Alive, SPORTS ILLUSTRATED¹s Sportsperson of
the Year, the ESSENCE Festival and the FOOD & WINE Classic in
Aspen.
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Minute MediaDK Strategic CommunicationsDori Busell,
917-689-3415dorikayli@gmail.comorSports Illustrated, Time
Inc.Danny Leonard, 212-522-0361danny_leonard@timeinc.com