LOS ANGELES, Feb. 7, 2018 /PRNewswire/ -- Ticketmaster
(NYSE: LYV), the global market leader in ticketing, today announced
an extension of its ticketing partnership with the National
Basketball Association (NBA).
Ticketmaster will deliver leaguewide enhanced digital ticketing
capabilities that improve the fan experience and create a more
personalized in-venue experience. Such capabilities are already
being utilized by several NBA teams. Ticketmaster will also
continue to power NBATickets.com, the Official Resale Marketplace
for the NBA, WNBA, and NBA G League, which lets fans easily and
safely transfer and sell verified tickets.
The NBA will continue to leverage expanded marketing services
including leaguewide fan analytics designed to strengthen digital
marketing efforts and reach fans on both a local and national
level.
"We are pleased to extend our partnership with Ticketmaster,
helping us continue to deliver the most fan-friendly ticketing
experience possible and provide our fans with a trusted, convenient
place to buy and sell tickets," said Amy
Brooks, NBA President, Team Marketing & Business
Operations and Chief Innovation Officer.
"More than anything else, basketball fans care about what
happens on the court, and this extended partnership provides them a
ticketing experience that is easy and convenient, allowing them to
focus on the game itself," said Greg
Economou, Chief Commercial Officer and Head of Sports for
Ticketmaster, North America.
"We're proud to continue providing the best software platform to
power the NBA's ticketing marketplace, while also providing clubs
with insights and technology that allows them to better serve their
fans – which is the core of our shared mission."
Twenty-four NBA teams currently use Ticketmaster as their
secondary ticketing provider.
About Ticketmaster
Ticketmaster is the global market
leader in live event ticketing that drives over 480 million ticket
transactions per year. Through exclusive partnerships with
thousands of venues, artists, sports leagues, and arts and theater
tours, Ticketmaster delivers unparalleled access to the most iconic
live events to millions of fans worldwide.
About the NBA
The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association,
the Women's National Basketball Association, the NBA G League and
the NBA 2K League, set to launch in
May 2018. The NBA has established a major international
presence with games and programming in 215 countries and
territories in 50 languages, and merchandise for sale in more than
125,000 stores in 100 countries on six continents. NBA
rosters at the start of the 2017-18 season featured 108
international players from a record 42 countries and
territories. NBA Digital's assets include NBA TV, NBA.com,
the NBA App and NBA League Pass. The NBA has created one of
the largest social media communities in the world, with 1.4 billion
likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
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SOURCE Ticketmaster