NEW YORK, Sept. 24, 2018 /PRNewswire/ -- The global
customer data platform market to grow at a CAGR of 29.3% during the
forecast period
Read the full report: https://www.reportlinker.com/p05570070
MarketsandMarkets expects the global customer data platform market
size to grow from USD 903.7 million
in 2018 to USD 3,265.4 million by
2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the
forecast period. Major growth drivers for the market include
increasing demand for omni-channel experience and actionable
insights by marketers, focus on effective tracking of customers to
understand their behavior for target marketing activities, and
increasing pressure on CMOs to deliver personalized customer
experience. However, the lack of tools to integrate online and
offline customer data in real-time and requirement of huge
infrastructure or scalable solutions for collection and storage of
large volumes of customer data may restrain the market growth.
Customer engagement and retention segment to grow at the highest
CAGR during the forecast period
In the customer data platform market by application, the customer
engagement and retention application segment is expected grow at
the highest CAGR during the forecast period. Major growth drivers
for the segment include the marketers' preference for customer data
plaform for customer treatments, such as personalized messages,
real-time interactions, content recommendations, and customer
journey orchestration helping to enhance customer loyalty and their
organizations' ROI.
APAC to grow at the highest CAGR during the forecast
period
Among regions, APAC is expected to grow at the highest CAGR in the
global customer data platform market during the forecast
period.Many private vendors in the region offer CDP solutions and
services for data assembly, analytics, and customer
engagements.
The analytics applications include customer segmentation, machine
learning, predictive modeling, revenue attribution, and customer
journey mapping.
In-depth interviews were conducted with Chief Executive Officers
(CEOs), marketing directors, innovation and technology directors,
and executives from various key organizations operating in the
global customer data platform market.
• By Company Type: Tier I: 12%, Tier II: 48%, and Tier III: 40%
• By Designation: C-Level: 26%, Director Level: 42%, and Others:
32%
• By Region: North America: 42%,
EMEA: 20%, and APAC: 38%
The report profiles major vendors in the global customer data
platform market including Nice
(Israel), SAP (Germany),
Salesforce (US), Adobe (US), SAS Institute (US), Oracle (US),
Agilone (US), Tealium (US), IgnitionONE (US), Blueconic (US),
RedPoint Global (US), Ascent360 (US), Segment (US), Lytics (US),
Zaius (US), mParticle (US), ActionIQ (US), Amperity (US), Evergage
(US), Reltio (US), Signal (US), Ensighten (US), UserMind (US),
Fospha (UK), NG Data (Belgium),
and SessionM (US). The report includes an in-depth competitive
analysis of these key customer data platform market players, along
with their company profiles that include business overviews,
product offerings, recent developments, and market strategies.
Research Coverage
The report segments the global customer data platform market by
type, application, component, enterprise size, delivery mode,
vertical and region.The market by type includes access, analytics,
and engagement.
The application segment includes marketing data segmentation,
personalized recommendation, predictive analytics, campaign
manamgment, customer engagement and retention, security management,
and other applications.The component segment covers solution and
services.
The customer data platform market by enterprise size has Small and
Medium-sized Enterprises (SMEs) and large enterprises segments.The
market by delivery mode has the cloud and on-premises
categories.
The vertical segment of the customer data platform includes retail
and eCommerce, IT and telecommunications, travel and hospitality,
BFSI, media and entertainment, automobile, healthcare and life
sciences, and others. The report covers the customer data platform
market in 5 major regions: North
America, Europe,
Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.
The report would help the market leaders and new entrants in the
global customer data platform market in the following ways:
1. The report segments the market into various subsegments, hence
it covers the market comprehensively. It provides the closest
approximations of the revenue numbers for the overall market and
its subsegments. The market numbers are further split across
various applications and regions.
2. The report helps in understanding the overall growth of the
market. It provides information on key market drivers, restraints,
challenges, and opportunities.
3. The report helps stakeholders in understanding their competitors
better and gaining more insights to strengthen their positions in
the market. The study also presents the positioning of the key
players based on their product offerings and business
strategies.
Read the full report: https://www.reportlinker.com/p05570070
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