NEW YORK, Jan. 5, 2018 /PRNewswire/ -- Read the full
report: https://www.reportlinker.com/p05246299
The Wi-Fi analytics market is expected to grow from USD 2.94 billion in 2017 to USD 10.72 billion by 2022, at a Compound Annual
Growth Rate (CAGR) of 29.54% during the forecast period. The market
growth is driven by the increasing deployment of public Wi-Fi
across physical venues. On the other hand, government regulations
and policies are one of the factors restraining the growth of the
Wi-Fi analytics market
Retail vertical is expected to grow at the highest CAGR during
the forecast period.
eCommerce businesses use online marketing analytics to monitor
customer navigation data through their websites. This data is used
to yield insights and make decisions to increase the business
revenue. Therefore, in-store customer analytics is gaining
importance among the brick-and-mortar retailers to collect data
about the customers' buying behavior for gaining insights that can
help stores offer customers a better experience and increase the
turnover
Wi-Fi analytics solutions segment is expected to have the larger
market size during the forecast period.
The growth in the Wi-Fi analytics solutions segment is driven by
the growing significance of customer analytics in brick-and-mortar
businesses. Deploying Wi-Fi analytics solutions empowers the
physical space of the businesses with the Wi-Fi technology and data
analytics.
The solutions segment consists of Wi-Fi based location analytics
solutions and Wi-Fi based Indoor Positioning System (IPS). Deployed
on-premises or on the public/private cloud, these solutions
integrate Wi-Fi with the intelligent data analytics technology.
Asia Pacific (APAC) is expected
to witness the highest CAGR during the forecast period.
The APAC region is expected to gain a major traction in the Wi-Fi
analytics market during the forecast period. The region has the
presence of several creditable industries, which are adopting Wi-Fi
analytics. In the countries in APAC region such as Australia and China, brick-and-mortar businesses continue to
adopt Wi-Fi analytics solutions to gain a competitive advantage
over other eCommerce giants, by leveraging Wi-Fi to boost their
marketing capabilities.
In the process of determining and verifying the market size for
several segments and subsegments gathered through secondary
research, extensive primary interviews were conducted with key
people. The break-up of the profiles of the primary participants is
given below:
• By Company Type: Tier 1 – 24%, Tier 2 – 41%, and Tier 3 – 35%
• By Designation: C-Level – 57%, Director Level – 36%, and Others –
7%
• By Region: North America – 42%,
Europe – 34%, APAC – 24%
The Wi-Fi analytics ecosystem comprises vendors such as Cisco
Systems (US), Skyfii Limited (Australia), Purple (England), July Systems (US), Zebra
Technologies (US), Euclid (US), Cloud4Wi (US), Fortinet (US),
Ruckus Wireless (US), and Yelp (US).
Research Coverage
The report includes in-depth competitive analysis of these key
players in the Wi-Fi analytics market, along with the company
profiles, recent developments, and key market strategies. The
research report segments the Wi-Fi analytics market by component
(solutions and services), deployment type (on-premises and cloud),
application, location type, vertical, and region.
Reasons to Buy the Report
The Wi-Fi analytics market has been segmented on the basis
components (solutions and services), deployment types (on-premises
and cloud), applications, location types, verticals, and regions.
The report will help market leaders/new entrants in this market in
the following ways:
1. The report segments the Wi-Fi analytics market comprehensively
and provides the closest approximations of the revenue numbers for
the overall market and its subsegments. The market numbers are
further split across various verticals and regions.
2. The report helps stakeholders understand the pulse of the market
and provides information on the key market drivers, restraints,
challenges, and opportunities.
3. This report helps stakeholders in better understanding their
competitors and gaining more insights to improve the position of
their businesses. There is a separate section on the competitive
landscape, which includes the competitor ecosystem, and mergers and
acquisitions. Besides, the company profiles of 10 players, offering
services in this market have been provided. In this section, the
market internals have been provided that can put the stakeholders
ahead of their competitors.
Read the full report: https://www.reportlinker.com/p05246299
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