WHITE PLAINS, New York,
Sept. 14, 2017 /PRNewswire/
-- Today, the March of Dimes, the leading nonprofit for
pregnancy and baby health, launched its 2017 Give them tomorrow
campaign focused on its commitment to give every mom and each one
of the 11,000 babies born in this country every day a healthy
tomorrow.
Give them tomorrow invites families, consumers and corporate
partners to join the movement to give every newborn a healthy start
and bright future. This fall, the March of Dimes will distribute
more than 6,300 gift packages to new moms in hospitals across the
country. The gift packages will help celebrate new moms and babies
as they begin their exciting journey and moms can fill the box with
the treasures that come with baby's every milestone. Participating
hospitals include Providence St. Vincent in Oregon, UMass Memorial Medical Center in
Massachusetts, Santa Clara Valley
Medical Center in California,
Capital Health in New Jersey,
Spectrum Health in Michigan and
Charleston Area Medical Center in West
Virginia. It's the first year of this pilot program and the
March of Dimes hopes to expand it in 2018 and beyond.
"The March of Dimes is committed to supporting babies and
mothers in all stages of pregnancy and motherhood, and we are
excited to celebrate those who are starting their exciting journey
through our Give them tomorrow campaign," said Stacey D. Stewart, President of the March of
Dimes. "The support of individuals and corporate partners who care
about our mission allows us to continue to provide lifesaving
research, education, vaccines and programs that provide healthier
tomorrows for all moms and babies."
The March of Dimes fights to give every baby a chance at a
healthy start in life, but unfortunately, the preterm birth rate in
the United States is getting
worse. In 2016, it rose to 9.8 percent, the second consecutive year
of increases after seven years of steady declines, and is now
higher than that of nearly all other developed nations.
Ways to get involved
With your help, the March of
Dimes can create a brighter future and healthier tomorrow for all
moms and babies.
- Visit www.marchofdimes.org/tomorrow to join the movement and
hear and share the Lullacry, a special lullaby created by the March
of Dimes.
- Speak up for moms and babies by signing up for March of Dimes
emails to keep up-to-date on additional ways you can help.
- Engage with March of Dimes corporate partners and their efforts
to support the cause. More information on each partner's
involvement is listed below.
Engage with our corporate partners
Give them tomorrow
is made possible by several generous partners and their shared
commitment to helping moms and babies. Partners are supporting the
March of Dimes campaign through the following efforts:
- ALDI: In honor of ALDI's first full line of baby
products, Little Journey, which offers nearly 50 high-quality baby
feeding and changing essentials, ALDI will donate $100,000 to the March of Dimes in support of the
Give them tomorrow campaign.
- ALEX AND ANI: ALEX AND ANI | CHARITY BY DESIGN® will
donate 20 percent of the purchase price from each Baby Block Charm to the March of Dimes, with a
minimum donation of $25,000, now
until December 2017.
- Anthem Foundation: Anthem Foundation's $1.1 million grant supporting the March of Dimes
will help provide targeted interventions to reduce premature births
in 19 states.
- Clearblue: Clearblue®, the #1 OB-GYN recommended
ovulation brand, is proud to support the March of Dimes Give them
tomorrow campaign and to help provide education for women as they
plan for pregnancy.
- Famous Footwear: From November 3
to 19, as part of the Give them tomorrow campaign, Famous
Footwear customers will receive 10 percent off a future purchase
when they make a donation to the March of Dimes in store or
online.
- Mud Pie: Mud Pie will proudly donate one dime from the
purchase of soft baby headbands and socks and $5 for every purchase of the new "love" bank as
part of the Give them tomorrow campaign. In addition, Mud Pie
generously donated more than 6,000 baby socks for inclusion in the
March of Dimes gift package pilot program.
- Usborne Books & More: Usborne Books & More is
proud to support the March of Dimes to help give strength to
every mom and a bright future to every baby through the
#ReadOutLoud Project. A select team of consultants will donate
$100,000 and up to 125,000 books to
share with babies and their families through March of Dimes
community programs, including the March of Dimes gift package pilot
program.
About the March of Dimes
The March of Dimes is the
leading nonprofit organization for pregnancy and baby health. For
more than 75 years, moms and babies have benefited from March of
Dimes research, education, vaccines and breakthroughs. For the
latest resources and health information, visit
marchofdimes.org and nacersano.org. If you have been
affected by prematurity or birth defects, visit our
shareyourstory.org community to find comfort and support. For
detailed national, state and local perinatal statistics,
visit persistats.org. Find us on Facebook, Instagram
and Twitter.
Media Contact:
Allyssa
Kennedy
816-423-6165
akennedy@crossroads.us
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SOURCE March of Dimes