DENVER, July 21, 2018 /PRNewswire-PRWeb/ -- The
Growth Co., a company that provides digital marketing services to
food processing equipment manufacturers and suppliers, welcomes
Camilla Howard to their growth
engineering team. Howard has extensive experience leading marketing
initiatives to help industrial manufacturers grow their brand. She
will expand on The Growth Co.'s recent success by helping suppliers
implement the growth engineering methodology and by introducing
them to the Food Industry Supplier Marketplace.
Howard started her career in the industry in 2012 at Unitherm
Food Systems. As Unitherm's Marketing Director, Howard launched a
digital marketing initiative to improve brand recognition and
increase revenue. Those efforts paid off when Unitherm was acquired
by Marlen International in 2017. Following the acquisition, Howard
stayed on for a year to assist with the integration.
In her role at The Growth Co., Howard will help food processing
equipment manufacturers grow their business by transforming their
marketing approach from traditional to digital. She will also draw
on her experience at Unitherm Food Systems and Marlen International
to identify new opportunities for The Growth Co. to provide value
for clients in the food manufacturing equipment space.
"In manufacturing, there's a large focus on the product, the
sale, and the service," Howard commented. "As a result, marketing
is often rolled into a sales function. But this is changing. With
the transition from print to digital, companies are adopting new
ways to engage their audience. There's an opportunity to reach new
customers, through new channels, and it requires a new set of
skills and expertise. I'm excited to help more food industry
manufacturers grow the same way The Growth Co. helped me at
Unitherm."
"We're thrilled to have Camilla join our team. We believe that
hiring top talent is critical to our success. It's the reason we're
able to consistently deliver revenue growth to our clients.
Camilla's industry knowledge and digital marketing expertise make
her the perfect fit for our team," said David Folwell, President and CEO of The Growth
Co.
About The Growth Co.
Headquartered in Denver, CO, The
Growth Co. provides digital marketing services for food processing
equipment manufacturers, staffing firms, and staffing industry
suppliers. The company pioneered the Growth Engineering
Methodology, a data-driven approach to marketing that combines
content marketing with growth hacking to create scalable systems
that deliver profitable growth. The Growth Co. won the 2017 HubSpot
Impact Award for Happiest Customers in North America. Visit http://www.thegrowth.co
to learn more about how the Growth Engineering Methodology can help
you scale your business.
SOURCE The Growth Co.