BEIJING, March 18, 2018 /PRNewswire/ -- Tencent Video today announced its paid
subscriptions reached 62.59 million as of the end of February 2018, which further enhanced its leading
position as the largest online video platform in China. This demonstrated the platform's rapid
growth following its announcement of 43 million paid subscriptions
by the end of September 2017, which
made it the No.1 online video platform in China. At the same time, Tencent Video achieved average mobile daily
active users (DAU) of 137 million on mobile devices in the fourth
quarter of 2017. As measured by these two core dimensions,
Tencent Video attains the leading
position in the online video industry in China.
Apart from these, Tencent Video is
also leading the industry according to professional third parties'
analysis on the comprehensive competitiveness of online video
platforms.
According to iResearch, the leading provider of online audience
measurement and consumer insights in China, its mVideoTracker data showed that
Tencent covered 790 million units of
video streaming devices in January
2018, nearly 100 million units more than the second
player.
According to App Annie,
Tencent Video ranked the
6th in China's iOS top
grossing chart in 2017. It ranked the 3rd in the fourth
quarter of 2017, following two games apps (Honor of Kings and
Fantasy Westward Journey) and was the No.1 in the video
category.
In terms of content, according to Vlinkage, a professional video
and new media data monitoring company in China, Tencent
Video achieved the lead in the industry, covering 80% of the top 20
most popular TV drama series in China.
In terms of brand recognition, according to the 2017 Video
Industry Competitiveness Tracking Survey done by Gisi, a third
party market research organization, Tencent Video ranked top with 44% of top of mind
brand, far surpassing the second brand by 17 percentage points,
which reflected the significant success of Tencent Video in brand recognition.
All the above indicators demonstrate that Tencent has established its leadership in the
online video market.
Tencent Video achieved this
outstanding performance through its committed investment and
innovation in content, operation and marketing. It has built up a
comprehensive and premium content library consisting of TV drama
series, movies, variety shows, documentaries, children's programs,
animation music and more.
The popular TV drama series, especially the self-commissioned
content, have delivered outstanding performance, such as The
Nothing Gold Can Stay (那年花开月正圆), the Candle in the Tomb
(鬼吹灯) series, Country Love Story (乡村爱情) series, The
Eternal Love (双世宠妃), A Love So Beautiful(致我们单纯的小美好),
have further strengthened subscribers' stickiness and have driven
rapid growth in subscription. Other successful programs, such
as The Coming One (明日之子), a self-commissioned variety show),
animation series including The Glory (全职高手) and Fights
Break Sphere (斗破苍穹), and The Blue Planet II (a BBC
documentary), have also contributed to the rapid growth in
subscription , enriching the viewing experience of Tencent's
subscribers.
"At Tencent, we always endeavor to
offer superior user experience and member services," said Thirty
Sun, Vice President of Tencent and
CEO of Tencent Penguin Pictures,
"Tencent is the first video platform
which supports Dolby vision in
China and we have developed
various privileges for subscribers including quick time play,
reserved cache, blue-ray display and interactive bullet screen. We
are dedicated in providing users not only privileges on content and
entertainment, but also lively and enjoyable viewing
experience."
To meet the rapidly growing subscription demands, Tencent Video will continue to invest in premium
content and enhance our subscription services. In 2018,
Tencent has a strong content pipeline
in place, including Ruyi's Royal
Love in the Palace (如懿传), the flagship TV drama of the
year starring Zhou Xun and
Huo Jianhua, Legend of Fuyao
(扶摇), a female-oriented ancient story starring Yang Mi, and
also Secrets of the Three Kingdoms (三国机密之潜龙在渊) and
Sand (沙海), The Glory (全职高手). Besides, Tencent's
content pipeline also covers variety shows represented
by The Coming One (明日之子), Chinese Produce
101(创造101) and Roast (吐槽大会), together with
animation, movies, documentaries and music programs. This highly
anticipated pipeline will build an even stronger content ecosystem
of Tencent Video, the largest and
rapidly growing online video platform in China.
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SOURCE Tencent