DALLAS, July 20, 2018 /PRNewswire/ -- TRT Holdings,
Inc., the majority shareholder of Gold's Gym since 2004, says it
will put the iconic fitness brand up for sale to focus more on its
core business. It has retained Piper
Jaffray & Co. to conduct a sales process.
"Over the years we have received significant inbound interest
from potential owners looking to buy the most iconic brand in
fitness," said TRT Holdings President Blake
Rowling. "Given the tremendous growth currently happening in
the fitness industry, the stellar leadership team we have in place
and the recent excitement surrounding the evolution of the Gold's
Gym brand, that interest has spiked considerably. With TRT
Holdings' increased focus on its Omni Hotels & Resorts, we feel
that now is the right time to go to market."
Gold's Gym CEO Brandon Bean
added, "In the last 24 months we've rolled out an entirely new
Gold's Gym experience focused on broadening the brand's appeal,
expanding our membership base and getting more people than ever
engaged in our unique products and services. The popularity and
growth of the Gold's Gym brand is at an all-time high, and we're
excited to work with a new ownership group to continue this
momentum across all our key business units, including our
company-owned gyms, domestic and international franchising
operations and global licensing program."
During its partnership with TRT Holdings, Gold's Gym has grown
to 700+ locations across six continents and has differentiated the
brand through a series of new fitness offerings, including
GOLD'S STUDIO®, the company's signature boutique-style
fitness classes, BOOTCAMP large group training classes and
3D body scanning technology. With a core focus on innovation and
expanding the brand's reach beyond the four walls of the gym,
Gold's Gym also recently launched GOLD'S AMPTM,
the first digital personal training and music app from a
brick-and-mortar gym.
About TRT Holdings, Inc.
Dallas-based TRT Holdings is a large,
diversified private holding company that owns Omni Hotels &
Resorts and Gold's Gym, as well as numerous other public and
private investments.
About Gold's Gym
Gold's Gym has been the world's
trusted fitness authority since 1965. From its beginning as a small
gym in Venice, California, Gold's
Gym has grown into a global icon with more than 700 locations
serving 3 million people across six continents each day. Featuring
personalized transformation plans, state-of-the-art equipment,
certified personal trainers, a diverse group exercise program and a
supportive, motivating environment, Gold's Gym delivers the most
dynamic fitness experience in the industry. The Gold's Gym
experience recently expanded to include BOOTCAMP group
training as well as GOLD'S STUDIO® – which gives members
access to boutique-style classes like GOLD'S FIT®,
GOLD'S BURN™ and GOLD'S CYCLE™, all under the same
roof – along with GOLD'S AMP™, the first digital personal
training app from a brick-and-mortar gym. More than a gym, Gold's
Gym combines coaching, community and more than 50 years of fitness
expertise to help people around the world achieve their potential
through fitness. For more information, visit www.goldsgym.com or
follow Gold's Gym on Facebook, Instagram and Twitter.
MEDIA CONTACT:
Nikki Richardson
nikki@spmcommunications.com
817-329-3257
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SOURCE Gold’s Gym