TI to Partner SoftKinetic - Analyst Blog
January 04 2013 - 01:09PM
Zacks
Texas Instruments (TXN) or
"TI" will collaborate with SoftKinetic to develop 3D sensor and
gesture recognition solutions for televisions (TVs), personal
computers (PCs) and other devices. This innovative technology will
be demonstrated at the Consumer Electronics Show (CES) 2013.
TI will be introducing 3D time-of-flight (ToF) image sensor
chipsets to be integrated with SoftKinetic’s gesture recognition
software platform, iisu.
Founded in July 2007, Belgian company SoftKinetic provides
motion control or gesture-based recognition solutions. This
technology is widely used in a variety of devices in the consumer
electronics, health & fitness markets. Currently, the video
game industry is using this technology as well. Gaming consoles
such as Microsoft Corporation’s (MSFT) Kinect and
Nintendo’s Wii are already equipped with this technology.
Currently, the motion-based or gestures-based technology is
gaining immense popularity. It is the next big thing in the
technology world. The ease of use offered by this technology -- if
one wants to listen to music he or she can tap anywhere on the
screen to play it, pause it or swipe anywhere on the screen to
change the track -- is the primary reason for its
popularity.
Although the gesture-based technology is in a nascent stage,
apps are already being developed. Start-up companies like Flutter
are allowing PCs powered by Apple Inc.’s (AAPL)
Mac and Microsoft’s Windows computer to control their music by
downloading the app. The users, through gestures, can use
applications such as Spotify, iTunes, Windows Media Player,
QuickTime and VLC.
According to ABI Research, 600 million smartphones will be
shipped with vision-based gesture recognition features by 2017.
Further, companies like Intel
Corporation (INTC) are launching notebooks and
ultrabooks with voice recognition features, which is another form
of this gestures-based technology. Thus, based on the growth
opportunities present in this field, the collaboration will likely
to be positive for TI.
In the third quarter of fiscal 2012, total revenue was $3.39
billion, which was up 1.6% sequentially and down 2.2% year over
year (slightly better than the mid-point of the recently narrowed
guidance range of $3.27 billion–$3.41 billion).
Texas Instruments carries a Zacks #2 Rank, which implies a Buy
rating. However, the company’s peers, Apple, Microsoft and Intel,
all carry a Zacks #3 Rank, implying a Hold rating in the
short-term.
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