EDISON, N.J., Nov. 15, 2018 /PRNewswire-PRWeb/ -- Edison,
New Jersey –Superior® lights up
New York City's Times Square with
a unique billboard placement on Monday,
November 12th. The thriving home linen and textile company
launched three advertisements on the corner of 49th Street and 7th
Avenue hoping to score the looks from passersby. The brand's unique
creative features their revamped logo and tagline, where to shop
the extensive Superior® product line, and to advertise the
company's biggest sale of the year— just in time for the
holidays.
This expansion endeavor also correlates with the organization's
rebranding efforts. The grandeur logo of the lion and the brand's
new tagline ("Innovative Décor, Designed for Life") is in line with
the company's continuing strategy to evolve and grow the brand.
"Our goal is to make Superior® a household name that resonates
with innovative décor, and long-lasting luxury. This unique
billboard placement brings us one step closer to achieving our
company's vision," says CEO and President Sam Wahab. "Times Square is known for
advertising some of the biggest brands in the world, and we are
honored to be added to the running roster of brands featured. As
our company continues to expand, we hope our unique product line
will win over the hearts of new and existing customers," says Vice
President Tamer Wahab.
Times Square is one of the most congested and heavily
foot-trafficked parts of New York
City. According to Times Square's official website, on
average, more than 355,000 pedestrians pass through each day, and
the company hopes their exclusive advertisement will build brand
awareness and help to drive online traffic and sales.
Within three months of announcing the company's product
expansion, Superior® is becoming one of the industry's leading
brands for area rugs, bath linens, and bedding. They are being
introduced to major retailers like Macy's/Bloomingdale's, Neiman
Marcus, and Bed Bath and Beyond as well as online
marketplaces including Amazon, Overstock, Wayfair, Groupon, Rue La
La, Hayneedle, and more.
About Superior®:
Home City Inc.'s signature brand, Superior® has grown into an
affordable home luxury brand that specializes in area rugs,
bedding, bath linens, and curtains. All Superior® products are made
with top-class materials that have been designed to bring you a
consistently exceptional experience.
About Home City Inc.:
Home City Inc. prides itself on a commitment to tradition to
fabrics and textiles. Home City Inc. values the needs of its
customers and stands behind the integrity of its products.
Headquartered in Edison, NJ, Home
City Inc. has grown into a leading wholesale and retail business
with offices in the United States
as well as in Egypt, China, Turkey, and India. Home City Inc. is an EDI-compliant
organization, and our Superior® brand products can be found across
major online marketplaces.
For Media Inquiries Contact:
Katherine Flacco
kflacco(at)homecityinc.com
P: 732-243-9100 ext. 147
SOURCE Home City Inc