PLANO, Texas, Oct. 17, 2018 /PRNewswire/ -- North Texas
digital advertising company Sophos Marketing announces new
partnerships with the Texas Legends® of the NBA® G-League and with
three DFW bowl games owned and operated by ESPN Events. The
latter include the DXL Frisco Bowl, Lockheed Martin Armed Forces
Bowl in Fort Worth and the SERVPRO
First Responder Bowl in Dallas.
Based in Plano, Sophos
Marketing offers a more affordable, highly-targeted alternative to
traditional digital advertising solutions.
Varanasi spent 14 years in Marketing and Product Development at
PepsiCo. He was then hired to run a startup, where he discovered
that advertising can be prohibitively expensive for small
business.
"Many marketing capabilities utilized by large companies aren't
feasible for small business," said Varanasi. "Traditionally,
building brand awareness has meant advertising on TV or radio.
That's expensive. Our mission is to level the playing field between
large companies and small businesses by utilizing the latest in
digital display advertising technology to build awareness in ways
other media can't."
Varanasi left his first startup in 2016 and founded Sophos
Marketing. Today's announcements are the latest additions to his
rapidly-growing clientele; the Allen Americans hockey team, Explore
Horizons, and VentureX are some of over 70 companies on the
company's subscription–based advertising service.
"Consumers spend 50 percent more time surfing the Internet, yet
most small businesses rely exclusively on social media, search, and
e-mail to advertise," said Varanasi. "Most small businesses miss
the opportunity to build awareness with larger audiences. We
develop precise targeting strategies, design cutting-edge creative,
and serve ads on top tier websites. This gives our clients an
affordable way to maximize advertising reach."
About Sophos Marketing
Established by Aditya Varanasi in 2016, Sophos Marketing
operates under a simple principle: Make awareness advertising
affordable. The company designs custom, animated HTML5 ads for all
its clients, which come with a guarantee of 100,000 ad impressions
per month. Media planning, buying and placement is handled
in-house. True to their mission, Sophos Marketing offers these
services for an all-inclusive rate of $299 per month.
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SOURCE Sophos Marketing