Shoe Packaging Market Steers Towards Sustainable and Recyclable Materials | Technavio
October 12 2017 - 3:43PM
Business Wire
Technavio’s latest market research report on the global shoe
packaging market provides an analysis of the most important trends
expected to impact the market outlook from 2017-2021.
Technavio defines an emerging trend as a factor that has the
potential to significantly impact the market and contribute to its
growth or decline.
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Technavio has published a new report on
the global shoe packaging market from 2017-2021. (Graphic: Business
Wire)
The growing environmental concerns compel vendors to reconsider
their choice of material for packaging and cause businesses to
reduce the use of materials that adversely impact the environment,
thereby producing packaging with a higher percentage share of
biodegradable materials.
“The environmental concerns encourage reuse
by including attractive high-end boxes and bags as packaging
components for their products. In 2016 Zappos, the online retailer,
shipped shoes in new boxes that featured a collection of template
designs printed on the inside, thereby encouraging consumers to
reuse the box by converting it into a useful item, such as
smartphone holder or a geometric planter. This trend of using
innovative shoe boxes is expected to drive the shoe packaging
market during the forecast period,” says Shakti Jakhar, a lead
analyst at Technavio for packaging research.
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The top three emerging market trends driving the global shoe
packaging market according to Technavio research analysts are:
- Rising popularity of light weight
packaging
- Growing innovation in shoe
packaging
- Increasing popularity of personalized
packaging
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Rising popularity of light weight packaging
Shoe companies are focusing on the use of less packaging for
their products to reduce the requirement of packaging materials,
thereby lowering the cost as well. Hence, packaging companies are
focusing on innovating and finding ways to meet the requirement of
the shoe companies. Designers are addressing this challenge by
trying to design packages that require less material.
For example, a designer named Eunice Young Tak designed a
package called OMNICLIP which won an A’ Design Award in 2013, one
of the world’s best design competitions awarding the best designs
and design concepts. OMNICLIP is a sustainable packaging design
which addresses the sustainability issue by using less material. It
cuts down the use of material by about 8% to 12% than the material
used in normal shoe packaging.
Growing innovation in shoe packaging
Once its purpose of protecting shoes is complete, shoe boxes are
discarded by the consumers and end up in landfills. Hence,
companies are focusing on adopting innovative designs of shoe boxes
fit for reuse by the consumers. For example, in 2015, Giro and
Ralpha launched the Cross Shoe which is a cyclocross-specific shoe.
The packaging of the shoe is made from a specially formed shell,
with the shoe container shaped like a Styrofoam lunch box. The
design allows the box to hold food and beverages.
“One of the most important factors of
packaging is its eco-friendliness. It is observed that investing in
more sustainable, eco-friendly packaging solutions can lower
production costs and boost media coverage, while simultaneously
improving the brand image,” says Shakti.
Increasing popularity of personalized packaging
Retail companies are striving to make each purchase feel
personalized. Companies understand that consumers are spending
their discretionary income. Hence, they want consumers to know that
they really appreciate doing business with them by giving an
out-of-box experience.
For example, Ralph Lauren, one of the global leaders in the
design, marketing, and distribution of premium lifestyle products
such as apparel, distributes its orders in a tough, pizza box-style
shipper printed in navy blue on the inside panel, with the company
logo. The product comes wrapped in a brown tissue paper, along with
a thank-you card on top, and attached with a Ralph Lauren-branded
navy sticker. Another such example is that of Kate Spade that
similarly packages its orders as that of Ralph Lauren, using
colorful tissue paper, a gold seal sticker, and a thank-you card.
The trend of personalized packaging is expected to propel the shoe
packaging market during the forecast period.
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Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS:
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