ATLANTA,
June 19, 2017
/PRNewswire/ -- Serta Simmons Bedding, LLC
("SSB"), the largest manufacturer and distributor of mattresses in
the United States, has finalized
plans to combine all company locations into a single headquarters
location at Assembly in Doraville, Georgia. The new campus will house
500 employees, for SSB and its two leading brands, Serta® and
Beautyrest®, starting in early 2019.
"Co-locating SSB's headquarters and our brands on the same
campus is an investment in our employees and our company as we
continue to expand and strengthen our market leadership," said
Michael Traub, SSB Chief Executive
Officer. "An integrated and unified work environment that will
foster better collaboration, innovation and teamwork, will better
support our growth trajectory. This is what our new location will
deliver."
The approximately 210,000-square foot facility, which will
be built and designed specifically for SSB, will span five acres
and feature an Innovation Center and multi-brand showrooms.
Additionally, Serta and Beautyrest will each have their own
separate and distinct spaces on the new campus to maintain brand
differentiation.
"We are delighted to welcome Serta
Simmons Bedding to Assembly and the Doraville community," said Mayor Donna Pittman of Doraville. "We appreciate their confidence and
investment, and we look forward to a long and fruitful
partnership."
Holder Properties is the selected developer for the new
headquarters and Rule Joy Trammell + Rubio are the lead base
building architects. Hendrick and Associates will design the
headquarters' interior and JLL serves as the real estate advisor
for SSB. Integral is the master developer of Assembly.
"We are thrilled we will be calling Doraville 'home'," said Traub. "SSB is pleased
to contribute to the growth and development of the Doraville community and we look forward to
further expanding our business and joining our teams together
here."
About Serta Simmons
Bedding, LLC
Serta Simmons Bedding, LLC ("SSB") is the
largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of
the largest bedding brands in the mattress industry, Serta®, which
has five other independent licensees, and Beautyrest®. The two
brands are distributed through national, hospitality, and regional
and independent channels throughout North
America. SSB operates 32 manufacturing plants in
the United States, six in
Canada and one in Puerto Rico. For more information about SSB
and its brands, visit
www.sertasimmons.com.
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. These
statements are subject to risks and uncertainties. All statements
other than statements of historical fact or relating to present
facts or current conditions included in this press release are
forward-looking statements. Forward-looking statements give our
current expectations and projections relating to our financial
condition, results of operations, plans, objectives, future
performance and business. You can identify forward-looking
statements by the fact that they do not relate strictly to
historical or current facts. These statements may include words
such as "anticipate," "estimate," "expect," "project," "seek,"
"plan," "intend," "believe," "will," "may," "could," "continue,"
"likely," "should," and other words. Such statements are not
guarantees of future performance and are subject to risks and
uncertainties that could cause actual results to differ materially
from the results projected, expressed or implied by these
forward-looking statements. Any forward-looking statement made by
SSB in this press release speaks only as of the date on which it is
made. SSB does not undertake any obligation to publicly update or
revise any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be
required by law.
Investors Contact:
Serta Simmons
Bedding
D. Paul
Dascoli,
CFO
pdascoli@sertasimmons.com
770-673-2625
Media Contacts:
Serta Simmons
Bedding
Noreen
Pratscher, VP of Corporate
Communications
npratscher@sertasimmons.com
770-730-1822
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SOURCE Serta Simmons Bedding,
LLC