FRANKFURT, Germany,
Nov. 19, 2018 /PRNewswire/ -- From
November 8 to 12, the Sanya Tourism
Development Commission and TUI Group, the largest outbound tourism
wholesaler in Germany, jointly
hosted promotional events in Frankfurt and Munich, Germany, at which they presented Sanya
tourism products to German travel agents. Representatives from the
Frankfurt and Munich tourist offices, the delegation from
Sanya, Hainan, China and more than
100 German tourism industry executives attended the two events, at
which German journalist Hilke
Maunder shared stories about her two sojourns in Sanya, one
in 1988 and the other, thirty years later, in 2018. The collection
of stories, entitled "Amazing Changes in 30 Years", inspired German
travel agents at the events to want to know more about the Sanya
tourism market.
At the events, Sanya showcased its tropical coastal scenery and
the cultural charm of Li and Miao ethnic groups who reside in the
area, telling the Sanya story through videos, a photo gallery and a
PowerPoint presentation.
CEO of TUI China Dr. Guido
Brettschneider gave a presentation on Sanya's tourism
offerings designed especially for the German market and shared
information about the area in general as well as the available
tours.
Ms Maunder talked about the changes that she observed between
the two sojourns, showing several collections of photos she took
when she traveled to Sanya in 1988 and 2018, among them,
"Comparison of the Big Four Bay Areas, Then and Now", "Small
Fishing Boats Under Sanya Bridge Are Replaced by Luxury Yachts",
and "Atlantis Sanya Is One of the Only Two Atlantis Hotels in the
World".
Zhu Weige, Consul and Head of
Economic and Commercial Section of the Consulate General of
People's Republic of China in
Frankfurt am Main, said in his
speech that China and Germany have long-standing friendly exchanges
and the cooperation in the tourism industry has enhanced mutual
understanding and trust between the two peoples. Frankfurt's and Sanya's tourism markets have
unlimited potential and a bright outlook. He looks forward to a
broader and deeper cooperation in tourism between the two
cities.
The Sanya Tourism Development Commission launched the joint
promotions with TUI Group in a move to strengthen the communication
and cooperation between Sanya and local travel agents, creating
tourism packages suitable for German tourists, and making the
offerings available to German travel agencies. German travel agents
said that Sanya, with its tropical beaches and exotic appeal, is
bound to interest German tourists.
Sanya has been accelerating its expansion into the European
market. In July of this year, a Sanya-London direct flight was
launched, and Thomas Cook Sanya
Branch, a joint-venture travel agency launched by
Thomas Cook and the Chinese
conglomerate Fosun International, was officially set up in Sanya on
October 15th, 2018. Hainan, the
province in which Sanya is located, is exploring how to best
develop a pilot free trade zone with Chinese characteristics as
well as a free trade port while Sanya is well into the process of
transforming itself into an international tourism destination. The
city will continue to speed up expansion into European markets
through introductions to tourist agencies and other promotional
campaigns.
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SOURCE Sanya Tourism Development Commission