MILAN, September 20, 2017 /PRNewswire/ --
Rossignol and Italia Independent have announced an agreement to
produce and distribute a co-branded Eyewear collection. The
partnership will be unveiled at MIDO 2018.
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The fashion and lifestyle brand founded by Lapo Elkann and the
historic French brand based in Grenoble, a leading brand in the
outdoor and winter sports segments, are kicking off a high-tech
project, boosted by unique details in the great Italia Independent
tradition, which will enhance the know-how and the DNA of the two
companies.
"The partnership with Italia Independent has arisen out of a
common vision: the leveraging of tradition, quest for excellence
and a strong technical innovation component" commented Alessandro Locatelli, CEO of Rossignol Apparel.
"In keeping with the founding values of the two companies, we are
convinced that partnership with Italia Independent will enable us
to offer the market highly desirable, high performance products, in
line with the absolute quality criteria that have always
distinguished the Rossignol brand offering."
"I am delighted with this trans-Alpine union between two
companies bound by a great respect for tradition and the desire to
look to the future with enthusiasm. A union that brings together
two names that are symbolic of stylistic and technological
excellence. Italy, the home of
Italia Independent, and France,
the country where Rossignol was set up 110 years ago, are all-time
favourite places and, with their history and heritage, a constant
inspiration for my creativity. I'm sure the fruits of this
partnership will offer our customers a unique experience" affirmed
Lapo Elkann, Founder and Artistic Director of Italia
Independent.
"We are very proud to be able to announce this partnership with
Rossignol, one of the world's most prestigious brands in the
mountain lifestyle sector. It has been an extraordinary experience
to share our flair for innovation and creativity with a sector
leader such as Rossignol.
Rossignol and Italia Independent have worked in synergy in this
project, created for the global market, applying the very best of
their distinctive qualities" declared Giovanni Carlino, CEO of Italia Independent.
CONTACTS:
Beatrice Gandolfi
beatrice.gandolfi@italiaindependent.com
Valentina Bianchi
valentina.bianchi@italiaindependent.com
Phone number: 0207 940 2900