New branding aligns with and further catalyzes
company's transformation
TORONTO, Jan. 16, 2018 /CNW/ - Redknee Solutions Inc.
(TSX: RKN), an innovative software company that delivers
mission-critical monetization and subscriber management solutions
to leading communication service providers globally, today
announced its corporate name change to Optiva Inc. and unveiled a
new vibrant brand and visual identity as part of its sweeping
transformation.
The company's rebranding is an essential next step in its
evolution. The name Optiva comes from a combination of the Greek
prefix "opti-," meaning light and sight, and the word "value."
"We are completely rebuilding Redknee from the ground up:
starting with focusing on our customers' success, we want to
provide key business insights to our customers coupled with
innovative products. To reinforce this transformation, we are
thrilled to adopt a new name and visual identity," said
Danielle Royston, CEO of Optiva Inc.
(formerly Redknee Solutions Inc). "The Optiva™ brand captures the
vision and energy of our team, aligns with our strategic plan and
catalyzes our future endeavors."
More than a new name, logo and website, the Optiva™ brand
reaffirms the company's commitment to deliver powerful insights and
innovations and to drive our customer success program — Optiva
Advantage™. With this program, every customer outlines its overall
strategic business goals, and a plan is created to align our
people, products and projects to achieve these objectives.
"Our new brand further embodies our vision to provide valuable,
innovative and agile products at the lowest total cost of
ownership. We want to align ourselves with our customers who want
market leading products at market competitive prices. This
distinctive differentiation along with our Optiva Advantage™
program is the start of a new beginning for our company, and I
could not be more excited about our future," said Ms. Royston.
For a look at the new Optiva brand, visit the new website at
optiva.com.
Renaming the company Optiva Inc. will be finalized upon
completion of all requisite shareholder and regulatory approvals,
with an anticipated effective date of April
3, 2018. OPTIVA and OPTIVA ADVANTAGE are trademarks of
Redknee Solutions Inc., dba Optiva Inc.
About Redknee Solutions Inc., dba Optiva Inc.:
Optiva
Inc. monetizes today's digital world for communications service
providers. Our portfolio of subscriber management software enables
real-time billing, charging, policy management and user experience
functionality that is mission-critical for our customers' growth
and innovation. Available on-premise or in the cloud, Optiva™
solutions are designed to deliver the most impact for the best
value. Our deep market knowledge and powerful analytical insights
coupled with the Optiva Advantage™ program ensure our customers
have what they need to achieve their strategic business goals.
Established in 1999, Redknee Solutions Inc., dba Optiva Inc., can
be found on the Toronto Stock Exchange (TSX: RKN). For more
information, please go to www.optiva.com.
SOURCE Redknee Solutions Inc., dba Optiva Inc.