Quantzig’s Marketing Mix Optimization Engagement Helped a Food Service Client to Enhance Marketing Efforts – Request Prop...
August 10 2018 - 10:03AM
Business Wire
Quantzig, a pure-play analytics solutions provider, has
announced the completion of their latest marketing mix
optimization engagement on the food service industry. A food
service client wanted to understand the problems related to
marketing spend and establish an optimum marketing mix model.
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Quantzig’s Marketing Mix Optimization
Helps a Leading Food Service Provider Optimize Their Marketing
Efforts. (Graphic: Business Wire)
According to the food industry experts at Quantzig,
“Recently, the food service industry has been witnessing a drastic
shortage in the supply of raw materials and this is due to the
adverse weather conditions and natural calamities.”
The global food service industry comprises of restaurants and
leading food chains that are focussed on expanding their base of
the consumer by providing low-cost options to the customers to
replace home-cooked meals. The global food service industry has
been greatly affected by economic volatility over the years,
changing preferences of consumer, and market dynamism. As a result,
leading food service companies are looking for innovative ways to
meet the increasing demands of customers and improve their position
in the market.
Book a Solution Demo to see how Quantzig’s solutions
can help you.
The marketing mix optimization solution helped the client to
gain a 360-degree approach to the market
effectiveness and optimized their efforts in marketing and
measured an increment in the revenue and profit. The client was
able to quantify the marketing effectiveness of their channels in
terms of revenue, incremental sales, contributions, and ROI.
This marketing mix optimization
engagement provided benefits that helped the client
to:
- Gain insights into market conditions to
improve the decision-making process
- Enhance marketing efforts and measure
an increment in the revenue and profit
- To know more about the benefits of
marketing mix optimization, speak to an expert
This marketing mix optimization
engagement offered predictive insights on:
- Analyzing the impact of long-term sales
and the overall customer experience
- Measuring how specific channels are
performed at specific time intervals in the presence of negative
media publicity
- To gain relevant insights and
understand the scope of our engagement, request a
proposal
View the complete marketing mix optimization study
here:
https://www.quantzig.com/content/food-service-marketing-mix-optimization
About Quantzig
Quantzig is a global analytics and advisory firm with offices in
the US, UK, Canada, China, and India. For more than 15 years, we
have assisted our clients across the globe with end-to-end data
modeling capabilities to leverage analytics for prudent decision
making. Today, our firm consists of 120+ clients, including 45
Fortune 500 companies. For more information on all of Quantzig’s
services and the solutions they have provided to Fortune 500
clients across all industries, please contact us.
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QuantzigAnirban ChoudhuryMarketing ConsultantUS: +1 630 538
7144UK: +44 208 629
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