Premium Retail Services Makes Strategic Moves in Acquiring Merchandising Company Premier Concepts; Appointing Company’s Fir...
January 16 2018 - 06:00AM
Business Wire
As one of only five companies in the industry to have earned
Walmart’s Preferred Service Provider designation, Premium Retail
Services (Premium) is strengthening its approach to Walmart
merchandising by acquiring Premier Concepts (Premier) – a
Bentonville, Arkansas-based Walmart merchandising company.
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Founded in 1995 with a strategic mission to provide
manufacturers with exceptional representation of their products at
Walmart Supercenters, Premier has become an industry leader in
providing retail merchandising, supply chain solutions, predictive
analytics, category management and headquarter assistance to
Walmart suppliers.
Premier’s proprietary Smartcom technology enables the team to
take action on key sales driving opportunities store-by-store,
item-by-item, while driving predictive analytics that empower
replenishment professionals to not only identify areas of
opportunity, but also to drive sales at Walmart.
Premium Owner and CEO Brian Travers explains, “Our acquisition
of Premier Concepts represents an opportunity to partner with
likeminded professionals who are committed to providing world-class
solutions for their clients. We are so excited to welcome Premier
to the Premium family.”
Premium has also announced the promotion of Bill Campbell from
President of Sales and Marketing to Chief Operating Officer – a
move to foster further innovation and evolution in the company’s
approach to sales, marketing, client services and operations. Prior
to joining Premium in 2014, Bill was President of U.S. Sales at
LeapFrog – a valued long-term Premium client – where he helped
drive the brand to household prominence. Bill has also held
leadership roles with LEGO.
Of the promotion, Premium Owner and CEO Kevin Travers says, “As
Premium continues to grow, we recognize the need to empower key
leaders to help us accelerate in driving the business forward.
Bill’s experience and integrity made him a natural choice as our
first COO.”
About Premium
Premium has been pioneering bold retail strategies, tools and
technologies since 1985 with a single goal: to help our partners
advance their industries and the lives of their consumers.
Experts in strategy, merchandising, brand advocacy and support,
Premium employs a tailored approach to answering each client’s
unique business needs. Together with our clients, we're inventing
and leading a new era in retail, moving forward by moving beyond
what's expected.
Behind every decision. Premium.
To join the Premium team, apply at www.wearepremium.com.
For more information, please contact Brian Cameron, Vice
President of Marketing & Communications at
marketing@premiumretail.com.
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Premium Retail ServicesBrian CameronVice President of Marketing
& Communicationsmarketing@premiumretail.com