Philip Morris International Launches Next Generation of IQOS, the World’s Leading Heated Tobacco Product
October 22 2018 - 10:30PM
Business Wire
Company Continues to Deliver Improvements to
IQOS to Accelerate the Switch to Smoke-Free Alternatives and to
Create a Better World for Smokers
In its passion and drive to provide better choices to people who
smoke, Philip Morris International Inc. (“PMI”) (NYSE: PM), the
global leader in smoke-free innovation and science, has launched
the next generation of IQOS. The new IQOS 3 and IQOS 3 MULTI
integrate extensive consumer insights and feedback to improve
design and user experience while maintaining signature taste,
sensory attributes and ritual—all underpinned by strong scientific
substantiation. The new versions aim to further encourage a growing
number of smokers to switch, to the benefit of their health, public
health and, ultimately, society.
The new iterations were launched today in Tokyo, Japan—the
country considered the birthplace of IQOS. The iconic brand offers
the best in taste and satisfaction in the category, and almost 6
million adult smokers have already quit cigarettes—with more than
half of those in Japan.
“Our dream was to create a better alternative for smokers, and
IQOS has made this dream a reality; it’s a revolution for the 1.1
billion people who smoke,” said André Calantzopoulos, PMI’s chief
executive officer. “IQOS 3 and IQOS 3 MULTI deliver significant
improvement and innovation and mark another step toward convincing
all men and women who would otherwise continue to smoke to switch
to smoke-free alternatives. IQOS consumers know that this product
changes many things in their lives—we thank them, and we thank
Japan for leading this positive change.”
Behind every development at PMI is robust science. Its
scientific assessment program is based on longstanding practices of
the pharmaceutical industry and is in line with U.S. Food and Drug
Administration (FDA) guidance. IQOS produces an aerosol that
contains on average 90 percent lower levels of harmful chemicals
than cigarette smoke. The totality of PMI’s preclinical and
clinical evidence indicates that switching completely to IQOS
presents less risk of harm than continued smoking. Evidence also
shows that IQOS does not negatively affect indoor air quality. On
average, 70 to 80 percent of IQOS users have quit cigarettes, which
makes IQOS the most compelling smoke-free alternative today.
PMI has filed a Modified Risk Tobacco Product Application
(MRTPA) for IQOS with the U.S. FDA, but the U.S. FDA has not yet
completed its review of our data. IQOS is not for sale in the
United States.
To learn more about how PMI is designing a smoke-free future,
please visit the company website at www.pmi.com.
Philip Morris International: Building a Smoke-Free
Future
Philip Morris International (PMI) is leading a transformation in
the tobacco industry to create a smoke-free future and ultimately
replace cigarettes to the benefit of adults who would otherwise
continue to smoke, society, the company and its shareholders. PMI
is a leading international tobacco company engaged in the
manufacture and sale of cigarettes, smoke-free products and
associated electronic devices and accessories, and other nicotine
containing products in markets outside the U.S. PMI is building a
future on a new category of smoke-free products that, while not
risk-free, are a much better choice than continuing to smoke.
Through multidisciplinary capabilities in product development,
state-of-the-art facilities and scientific substantiation, PMI aims
to ensure that its smoke-free products meet adult consumer
preferences and rigorous regulatory requirements. PMI's smoke-free
IQOS product portfolio includes heated tobacco and
nicotine-containing vapor products. As of September 30, 2018, PMI
estimates that approximately 5.9 million adult smokers around the
world have already stopped smoking and switched to PMI’s heated
tobacco product, which is currently available for sale in 43
markets in key cities or nationwide under the IQOS brand. For more
information, see our PMI and PMIScience websites.
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