Leading Augmented Reality Beauty Platform Will
Become the First to Offer In-app Crypto Experiences to a Primarily
Female User Base
Perfect365®, the Webby Award-winning, augmented reality beauty
platform with over 100 million users, is excited to announce the
integration of Kin, the cryptocurrency for consumer apps. Through
the integration, Perfect365 will become the only AR beauty platform
offering native ways to transact with cryptocurrency.
Expected within a week, users will be able to natively earn Kin
within the Perfect365 app and spend it on premium Perfect365
features. As always, Perfect365 users will still be able to
experiment and engage with complete beauty looks, using Augmented
Reality within the app, from well-known beauty brands, including
NYX Professional Makeup, NARS, HOT TOOLS, ipsy, Sony Pictures, Anna
Sui and many others.
Currently, males comprise the majority of cryptocurrency users,
and women’s lack of inclusion has been duly noted. In a recent
Perfect365 user survey, only 12 percent currently own some form of
cryptocurrency, yet 42 percent are interested in it and 34 percent
have plans to acquire it. A recent article in Forbes stated only
five percent of cryptocurrency enthusiasts are women. Although the
number of women involved in cryptocurrency is on the rise, there
has yet to be a platform to bring cryptocurrency to women on a
massive scale. With an audience made up of 92 percent women,
Perfect365 will be the first AR beauty app to bring cryptocurrency
to a female audience, which was previously overlooked in this
emerging economy.
“The Kin Ecosystem continues expanding across exciting
categories of consumer apps, and integrating Kin into Perfect365
allows us to introduce cryptocurrency to an untapped demographic,”
said Dany Fishel, president of Kin. “We look forward to uncovering
more unique and meaningful use cases for Kin as we work toward
achieving our goal of becoming the most used cryptocurrency in the
world.”
Perfect365 users will be able to earn Kin on the Perfect365
platform by answering survey questions. Additional opportunities
for Perfect365 users to earn Kin, like creating and sharing makeup
looks, will be added in the coming months. Together, Kin and
Perfect365 will continue scaling the integration to provide users
with additional experiences powered by Kin. For more information
about how to earn Kin in Perfect365, please visit
www.perfect365.com/kin-cryptocurrency/.
“From its inception, as the first platform to introduce
Augmented Reality to the application of makeup, Perfect365 has
focused on being a trailblazer and introducing new technologies and
features that benefit its users and brand partners. Now, as the
first AR beauty platform to introduce Kin’s cryptocurrency, we are
bringing more value to our audience in allowing them to become
active in the new economy of the future,” said Sean Mao, President
and CEO of Perfect365, Inc.
How it works:
Registered Perfect365 users will be able to earn Kin by
answering questions with the Perfect365 community, and eventually,
by creating and sharing looks. Kin will be available for a test
group of Android users in the U.S., India, U.K., Canada and
Australia. The roll out will continue through next month until 100
percent of users in each country are able to access Kin. To learn
more about Kin, visit https://kinecosystem.org/.
About Perfect365
Perfect365 is one-of-a-kind because it uses advanced Face
Detection technology that allows for the most accurate virtual
makeup placement possible, both on photos and in live video. As a
result, any makeup design looks realistic because the app knows
exactly where eyeshadow should be applied, how to contour the
cheekbones, where to place eyeliner, and now even where to apply
lashes.
With more than 200 one-tap makeup looks, over 20 customizable
makeup and tweaking tools, Style it! clothing and accessory
recommendations, hair styles, and step-by-step tutorials for
recreating looks in real-life, Perfect365 has become the go-to app
for selfie, makeup and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’
fully customizable digital platform, allowing users to try on looks
from GSN’s hit TV show Skin Wars, THE LOOK ALL STARS, Universal’s
The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit
from the app’s “try before you buy and apply” digital makeup looks
from top brands including celebrity makeup artist Susan Thompson’s
eponymous label, Michelle Phan’s beauty box ipsy, Ardell, Chella,
HOT TOOLS, and the fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty
platform for consumers and businesses, Perfect365 seeks to actively
engage in partnerships with beauty brands, retailers and artists.
For more information about product partnership opportunities,
please contact bd@perfect365.com. For more information about makeup
artist and indie brand partnership opportunities, please contact
beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and
screenshots, please visit http://www.perfect365.com/press/. The app
is available for iOS (iPhone, iPad) and Android (phone and tablet)
devices. Follow @Perfect365 on Twitter, @Perfect365_official on
Instagram and at www.facebook.com/Perfect365 on Facebook.
About Kin Ecosystem Foundation
The Kin Ecosystem Foundation is a Canadian nonprofit corporation
established for the governance of the cryptocurrency Kin and is
tasked with growing an open ecosystem of digital services. The
foundation will oversee the Kin Ecosystem on matters, including
development of the Kin Rewards Engine, membership, security, and
the ecosystem’s transition to a fully decentralized model that
operates independently of Kik. For more information, please visit
https://kinecosystem.org.
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