CAMBRIDGE, Mass. and
NEW YORK, Feb. 21, 2018 /PRNewswire/ -- Pegasystems,
(NASDAQ: PEGA), a leader in customer engagement software, and Idio,
a demand orchestration platform for B2B marketing, today announced
a strategic partnership that will enable business-to-business (B2B)
organizations to present the most relevant content that accelerates
customer buying journeys. By combining the power of Pega's
AI-driven real-time customer decisioning platform and Idio's
content intelligence engine, businesses can quickly close more B2B
deals by serving up the right contextual content in the moment, on
any channel.
B2B organizations driving account-based marketing (ABM)
strategies struggle to provide the personalization that
business-to-consumer (B2C) buyers now expect. These more complex
sales cycles require high-touch nurturing over longer periods of
time across a matrix of decision makers. But hindered with
marketing, sales, and service silos, most organizations can't adapt
fast enough to meet each stakeholder's changing needs. This causes
missed opportunities to serve timely content that could accelerate
account engagement and progress a deal.
Together, Pega and Idio will optimize B2B engagements in real
time to provide customers with the next-best content. With
centralized AI at the heart of every decision, businesses will be
able to analyze all past customer interactions to identify and
deliver the most valuable and timely materials – including product
specification, case studies, or prospectuses. This collaboration
will ensure better B2B customer experiences that intelligently move
each account and individual to the next stage in their journey,
rather than force offers and discounts better suited for B2C
strategies.
Available in June and on display at the PegaWorld conference
from June 3-5 in Las Vegas, the new offering will provide
organizations the ability to:
- Improve Marketing Journeys – Marketers can intelligently
move prospects closer to purchase by using the solution to surface
and deliver the most relevant content designed to progress
road-blocked buyers in real time.
- Optimize Sales Interactions – Salespeople can spend
their time more effectively and efficiently by leveraging
AI-powered recommendations to share the most relevant content with
high-value accounts most likely to convert.
- Centralize B2B Customer Intelligence – Organizations can
engage with B2B companies on a holistic level by leveraging a
single decisioning process across channels and business functions
with consolidated individual-level and account interaction
data.
Pega provides a unified suite of customer engagement
applications for marketing, sales, and customer service powered by
Pega® Customer Decision Hub, its market-leading real-time AI
engine. Built on Pega® Platform, Pega's applications enable clients
to constantly anticipate customers' changing needs and provide
personalized AI-driven next-best-action recommendations throughout
the customer journey. By engaging customers one-to-one on any
channel, Pega clients increase customer satisfaction while
enhancing customer lifetime value.
Idio's pioneering AI takes advantage of the exploding goldmine
of 'dark data' – unstructured and underutilized digital interaction
data – to provide highly predictive customer intelligence that
increases target account engagement. Trained using billions of
customer interactions across multiple markets and languages, Idio
leverages advanced machine learning and natural language processing
to predict every prospect's intent and provide next-best content
recommendations.
"This partnership allows us to further optimize highly complex
B2B engagements where most other marketing and sales solutions
typically fall short," said Dr. Rob
Walker, vice president, decision management, Pegasystems.
"Idio's unique predictive content intelligence engine complements
our proven customer engagement solutions to better help B2B
organizations keep pace with their customers' needs with the right
content at the right moment."
"We greatly respect Pega's innovative solutions that power
exceptional customer experiences for some of the largest clients in
the world," said Idio CEO Edward
Barrow. "Our approaches to predictive decisioning are very
similar, and we look forward to bringing our experience of
automating and personalizing complex B2B decision cycles to Pega's
global 3000 customers."
For more information on this partnership, visit
www.pega.com/products/crm-applications/marketing/idio-integration
or www.idioplatform.com/pega-idio-partnership/ .
About Pega
Pegasystems Inc. is the leader in software
for customer engagement and operational excellence. Pega's
adaptive, cloud-architected software – built on its unified Pega®
Platform – empowers people to rapidly deploy and easily extend and
change applications to meet strategic business needs. Over its
30-year history, Pega has delivered award-winning capabilities in
CRM and BPM, powered by advanced artificial intelligence and
robotic automation, to help the world's leading brands achieve
breakthrough business results. For more information on Pegasystems
(NASDAQ: PEGA) visit http://www.pega.com
About Idio
Idio makes buyer-centric marketing
possible for global B2B enterprises. Idio's Demand Orchestration
platform uses Content Intelligence to predict the interests of
every individual and automatically deliver relevant 1:1 experiences
across digital channels. Global leaders including Intel, Fitch
Ratings, and AllianceBernstein trust Idio's AI to maximize buyer
engagement and pipeline, whilst handling marketing complexity. Idio
is based in London and
New York, backed by leading SaaS
investors including Notion Capital, Juno Capital, and Foresight
Group, and in 2017 was named by Forrester Research as a Breakout
Vendor. For more information please see http://www.idio.ai
Press contacts:
Sean
Audet
Pegasystems Inc.
Sean.Audet@pega.com
(617) 528-5230
Twitter: @pega
Andrew Davies
Idio
Andrew.Davies@idioplatform.com
(646) 237-5207
Twitter: @idioplatform
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SOURCE Pegasystems Inc.