packaged milkshakes market is expected to grow at a CAGR of
close to 7% during the period 2018-2022, according to a new
market research study by Technavio.
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Technavio has published a new market research report on the global packaged milkshakes market from 2018-2022. (Graphic: Business Wire)
The report presents a comprehensive research of the global packaged
milkshakes market by product which includes chocolate flavored, strawberry
flavored, vanilla flavored, and almond and other nuts
flavored. The report also determines the geographic breakdown of the
market in terms of detailed analysis and impact, which includes key
geographies such as APAC, the Americas, and EMEA.
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Market driver: increasing awareness of health benefits of milkshakes
Owing to the increase in health concerns, consumers have started to
focus on increasing their intake of vitamins, proteins, and active
digestive health ingredients such as prebiotics and probiotics.
Consumers have started consuming more functional foods and drinks.
Several consumers also think that better digestive health plays an
essential role in preventive health care. Therefore, milkshakes with functional
food ingredients are perceived to repair skin health, improve
immunity, increase energy levels, and improve the overall well-being.
Thus, consumers have now come to an understanding that while the
pharmaceutical industry aims to cure diseases, healthy food and drinks
concentrate on disease prevention. The growing awareness of preventive
health care is driving the global packaged milkshakes market.
According to a senior analyst at Technavio for non-alcoholic
beverages research, “The increasing popularity of milkshakes
is because of their several health benefits. As milkshakes are usually
made from milk and fruits, they provide essential nutrients, vitamins,
and trace elements. In addition, milkshakes are also a good source of
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Market trend: rapidly increasing private label offerings
The global packaged
milkshakes market is fragmented due to the presence of
many major and small players in the market. Furthermore, the competition
has increased as private label brands have become popular and are
competing with leading brands. In some of the regions, many private-label
milkshakes manufacturers market and sell their products claiming
that the products contain same formulations as the branded products.
Thus, they are challenging the branded label retail price and reducing
the market share of major brands. Consequently, the popularity of the
private label products is limiting the growth of the major brands and
acting as one of the major challenges to the market. However, the entry
of private labels will drive the demand for packaged milkshakes market
during the forecast period.
Market challenge: fluctuating prices of raw materials
The major raw materials for milkshakes are fruits, vegetables, sugar,
milk, and others. The increase in the price of raw materials leads to an
increased production cost. Consequently, manufacturers of packaged
milkshakes must purchase raw materials at high costs. In
addition, the supply of raw materials gets affected because of the
adverse weather conditions, national emergencies, natural disasters,
supply shortages, and other unexpected events.
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Some of the major companies in the global packaged milkshakes market:
Müller UK & Ireland (Müller)
THE HERSHEY COMPANY
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View source version on businesswire.com: http://www.businesswire.com/news/home/20180213005705/en/
Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS:
+1 844 364 1100UK: +44 203 893 3200www.technavio.com