With the New Positioning "A Restaurant With Italian Charm"

MONTREAL, Oct. 11, 2018 /PRNewswire/ - Pacini Restaurants Inc. is proud to officially announce an important new strategic direction within the company and its franchisees that aims within 10 years to open more than 200 locations across North America, adding to the almost 30 restaurants already established in Canada. The nearly 40-year-old brand, whose current visual identity was adopted 15 years ago, is changing its identity, logo, menus and business model.

The new identity reflects the major changes that have occurred at Pacini Restaurants, in particular with respect to its brand positioning of a restaurant with Italian charm, recalling its origins, authenticity, love of food and love of people.

A Quebec Leader Set to Conquer North America
The Quebec leader's shift is directly connected to its development plan with hotel chains. In the last few years, Pacini Restaurants has partnered with Moose Hotel & Suites in Banff, Acclaim Hotel Calgary Airport, the Marriott Hotel in Mississauga, Hôtel Universel in Alma, the C Hôtel Le Navigateur in Rimouski, Auberge Gouverneur in Shawinigan and the Holiday Inn Calgary. In the case of some Quebec hotels that switched their restaurant banner to Pacini, the move was followed by a 2% increase in their room occupation rate.

"The concrete success of our close collaboration with hotel chains gives us the momentum to target over 200 restaurant openings across North America in the next 10 years," explains Nathalie Lehoux, Happy President of Pacini Restaurants. "Our new logo even features a fork to better illustrate our restaurant offer in markets where we will need to build awareness."

Restaurants With Italian Charm
The change of logo and identity reflects the company's new positioning of a restaurant with Italian charm. "For several years now, we have been implementing best practices in terms of nutrition and food. Customers can expect to be completely charmed by the welcome, service, flavours, menus, atmosphere and design," states Pierre Marc Tremblay, Owner-Innovator of Pacini. "To promote these major developments, we must change the outside to signal to consumers that there is something new on the inside these past few months!

A new menu featuring delicious, authentic Italian dishes made with quality ingredients and zero artificial trans fat has been introduced at restaurants in Quebec. A Quebec-wide renovation phase will be completed by 2019. Moreover, an agreement has just been concluded for the opening of an all-new Pacini restaurant on de Maisonneuve Blvd. in downtown Montreal.

About Pacini Restaurants Inc.
Love of Italy, Love of Food, Love of people. More than a slogan, it expresses our values and guides all of our actions. For more information, visit www.pacini.com.

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SOURCE Restaurants Pacini Inc.