ORLANDO, Fla., Sept. 5, 2017 /PRNewswire/ -- KORE Software
announced today that they have been selected by the Orlando Magic
to handle CRM and business management software solutions for the
team. KORE Software's applications will be the underlying
technology supporting the Orlando Magic's CRM solutions for ticket
sales, client services, premium sales and activation, and
sponsorship sales and activation.
"We are very excited to partner with KORE to help us take our
CRM program to the next level," said the Magic's Vice President of
Strategy Jay Riola. "KORE's intimate
knowledge and experience in the sports and entertainment industry
will assist us as we work to further leverage CRM and business
intelligence software tools to gain advanced customer insights, run
targeted campaigns, and make even more data-driven decisions."
KORE looks to build upon and enhance the Magic's CRM/database
management, voted the most sophisticated CRM/database management
team by industry peers in the Turnkey Sports Data Systems Study for
the past four seasons. In order to achieve its goals, the Magic
will be utilizing three applications from KORE – Sponsorship &
Partner Engagement™, Ticketing & Fan Engagement™, and Suites
& Premium™. KORE Software's comprehensive data-centric
applications focus on continuously improving the customer
experience. Through its applications, the Magic will have the
ability to aggregate data from its fans, analyze the data to make
quicker and better business decisions, build deeper customer
relationships, and provide better audience insights into their
corporate partners.
"The Orlando Magic are an icon of data enablement in the Sports
industry, and we're thrilled to be a big part of their overarching
strategy," added Matt Sebal, CEO of
KORE Software. "We're bringing them elements that will serve as the
foundation of their customer engagement efforts and help them
enhance the Magic fan experience. We love playing that
position."
About KORE Software
KORE is the global
leader in sports and entertainment business management solutions.
Comprised of KORE Software, KORE Software Capital LLC, and KPI
(KORE Planning and Insights), KORE serves more than 100 major
league teams and 200 collegiate customers worldwide, providing
practical tools and services to harness customer information
including their preferences and behaviors, creating valuable
insights, and helping teams follow up with powerful action. For
more information about KORE Software visit
www.koresoftware.com.
About the Orlando Magic
Orlando's NBA franchise since 1989, the
Magic's mission is to be world champions on and off the court,
delivering legendary moments every step of the way. The Magic have
seen great success in a relatively short history, winning five
division championships (1995, 1996, 2008, 2009, and 2010) with
seven 50-plus win seasons and capturing the Eastern Conference
title in 1995 and 2009. Off the court, the Orlando Magic gives more
than $2 million to the local
community each year by way of sponsorships of events, donated
tickets, autographed merchandise, and grants. Orlando Magic
community relations programs impact an estimated 100,000 kids each
year, while a Magic staff-wide initiative provides more than 7,000
volunteer hours annually. In addition, the Orlando Magic Youth
Foundation (OMYF) that serves at-risk youth has distributed more
than $22 million to local nonprofit
community organizations over the last twenty-seven years. The
Magic's other entities include the team's newly acquired NBA G
League affiliate, the Lakeland Magic, which begins play in the
2017-2018 season in nearby Lakeland,
Florida, and the Orlando Solar Bears of the ECHL, which
serves as the affiliate to the Toronto Maple Leafs of the NHL and
the Toronto Marlies of the AHL and will compete in the inaugural
season of the NBA 2K e-sports league in 2018. The Magic play in the
award-winning Amway Center, honored with IAVM's 2017 Venue
Excellence Award, The Stadium Business Awards' 2013 Customer
Experience Award, and named SportsBusiness Journal's 2012 Sports
Facility of the Year. Ticket highlights for the Magic's 2017-2018
season include 2,500 seats priced $20
or less; 8,000 seats priced $40 or
less; and 9,000 seats priced $50 or
under. For ticket information, log on to www.orlandomagic.com, or
call 407-89-MAGIC.
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SOURCE KORE Software