Oath Unveils RYOT Studio as Its Global Creative Studio for Brands and Agencies
November 13 2017 - 6:00AM
Business Wire
RYOT Studio to produce fresh content marketing
and creative branded experiences across platforms to successfully
reach audiences
Oath, a subsidiary of Verizon (NYSE, Nasdaq: VZ), announced
today that it has unified and expanded its content marketing
initiatives under RYOT Studio. With a presence in 14 countries
across five continents, RYOT Studio is a next-generation creative
studio offering a premium end-to-end content marketing solution
that brings brands’ stories to life. Capabilities formerly
available through Partner Studio by AOL and Yahoo Storytellers are
now fully integrated into RYOT Studio.
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“With continued growth in mobile, content marketing will be the
key to successfully building the brands of the future,” said John
DeVine, Chief Revenue Officer, Oath. “RYOT Studio is at the
forefront of this disruption, helping top agencies and brands build
deeper relationships with consumers with brilliant content
marketing.”
Fueled by rich customer data, scaled distribution, premium
publishing and award-winning creative expertise, RYOT Studio works
with brands and their agency partners to match them with relevant
publisher voices and audiences. It is committed to crafting custom
content that has a fresh perspective on the human experience, using
the newest and most groundbreaking technologies to distribute
content across diverse mediums and platforms.
“At RYOT’s core is impactful storytelling that highlights the
beauty of humanity and inspires viewers to take action,” said Bryn
Mooser, Co-Founder, RYOT. “We look forward to pairing our
international network of creative expertise and curated talent
along with Oath’s massive global scale, investment in innovative
technologies and digital, mobile-first approach to expand our
efforts around the world.”
The division works with brands and agencies to create successful
content marketing campaigns, including for brands like American
Family Insurance, Jack Daniel's, Sleep Number and Sun Life
Financial.
“RYOT Studio has shared our commitment to innovation, and we
have found a partner to help us share the benefits of quality
sleep, in cutting edge ways,” said Sleep Number VP of Media, Lisa
Bailey. “From our inspirational video series to developing
compelling custom content pieces, the RYOT Studio team’s content
marketing expertise and execution has enabled us to reach, connect
and genuinely engage with our key target audiences."
RYOT Studio has a presence in Australia, Brazil, Canada, France,
Germany, Hong Kong, India, Italy, Japan, Singapore, Spain, Taiwan,
the UK and the U.S. It is a division of RYOT, part of Oath’s
dynamic house of media and technology brands.
To learn more about RYOT Studio, visit here; to see how RYOT
started, visit here.
About Oath
Oath, a subsidiary of Verizon, is a values-led company committed
to building brands people love. We reach one billion people around
the world with a dynamic house of media and technology brands. A
global leader in digital and mobile, Oath is shaping the future of
media. For more on Oath, visit www.oath.com.
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OathAmber Wilson, 213-264-4924amber.wilson@oath.com
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