Oath Names Kathryn Friedrich Head of RYOT Studio and Karen Schmidt Head of B2B Field Marketing
January 29 2018 - 07:00AM
Business Wire
Oath, a subsidiary of Verizon (NYSE, Nasdaq: VZ) today announced
two significant appointments to expand its global sales
organization. Kathryn Friedrich will join the company as Chief
Business Officer, RYOT Studio and Karen Schmidt has been appointed
Vice President, Head of B2B Field Marketing. These critical new
hires will strengthen Oath’s global expansion of RYOT Studio as one
of the world’s leading creative studios for brands and agencies,
while continuing to fuel the company’s global marketing efforts and
mobile growth. They will report directly to John DeVine, Chief
Revenue Officer.
“We’re thrilled to welcome Kathryn and Karen to Oath as we bring
together the best mobile experiences, trusted data that performs,
and market-leading ad tech to serve our advertiser and publisher
partners,” said John DeVine, Chief Revenue Officer, Oath. “We have
aggressive goals for growth in 2018 and beyond, which Kathryn and
Karen will help us realize.”
As Chief Business Officer of RYOT Studio, Kathryn Friedrich
brings more than 20 years of digital advertising and media sales
experience to this new role. She will be responsible for leading
the global growth of RYOT Studio, which currently has a presence in
14 countries across five continents. Previously, she was the Chief
Marketing and Revenue Officer at Thrive Global, working with
Arianna Huffington to build a well-being company that changed the
way people work and live. Prior to that, Kathryn was the Head of
Global Content Monetization at YouTube, and has held roles at
Google, Hearst, Conde Nast, American Express Publishing, and
KPMG.
“I am excited to join Oath to continue building on its creative
storytelling and distribution capabilities for advertisers,” said
Friedrich. “With Oath’s focus on mobile and content marketing, I
look forward to partnering with the team to deliver more value to
our advertisers and the best experiences for consumers.”
Karen Schmidt will take on the role of Vice President, Head of
B2B Field Marketing to develop, lead, and drive Oath’s go-to-market
strategy for its advertising products. She will play a critical
role increasing brand awareness and customer experience, developing
key business partnerships, and expanding product offerings to
support Oath’s mission. Karen joins Oath from American Express,
where she held leadership positions for nearly ten years, most
recently as Vice President, Global Head of Sales Enablement for the
Global Commercial Services division. Karen began her career as a
Consultant at Booz Allen Hamilton.
“Oath has quickly established itself as a powerful force in the
digital advertising space, and I’m thrilled to be part of shaping
the next chapter of our story,” said Schmidt. “I look forward to
collaborating closely with our advertiser and publisher partners
globally to ensure we’re exceeding their expectations.”
About Oath
Oath, a subsidiary of Verizon, is a values-led company committed
to building brands people love. We reach one billion people around
the world with a dynamic house of media and technology brands. A
global leader in digital and mobile, Oath is shaping the future of
media. For more on Oath, visit www.oath.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180129005335/en/
OathJulie Nicholson, 917-471-0325jnich@oath.com
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