SAN DIEGO, Nov. 1, 2018 /PRNewswire/ -- North Island
Credit Union is the new name-in-title sponsor of San Diego's premier amphitheatre, signing a
multi-year agreement with Live Nation. Hosting 30+ concerts per
year and welcoming more than 300,000 live music fans annually, the
venue will now be known as North Island Credit Union Amphitheatre,
located in Chula Vista, CA.
This marketing alliance further underscores a shared commitment
by the two organizations to provide an extraordinary experience for
credit union members and music fans in the San Diego area. Both organizations view the
sponsorship as much more than a name change and are working
together to continue to enhance the fan experience from a 360°
perspective. Additionally, the North Island Credit Union team will
be on-site throughout the concert season to engage with fans,
provide giveaways and prizes, and to offer information on credit
union benefits and services.
"As we were exploring new avenues to support our community,
bring more benefits to our members, and extend our brand awareness,
the incredible opportunity to partner with Live Nation at this
local venue proved to be a natural fit for both of our
brands. North Island Credit Union's vision for our member
experience aligned seamlessly with Live Nation's commitment to the
fan experience," said California Credit Union President/CEO
Steve O'Connell. "Together, we will
combine our resources to bring a truly unique Southern California concert experience to
North Island Credit Union members and all fans. We think fans
will be excited about all that North Island Credit Union
Amphitheatre will have to offer when the new season kicks off."
The benefits of this partnership will be brought directly to
North Island Credit Union members with a dedicated member entrance,
discounted ticket pricing, and promotions for tickets and exclusive
fan experiences throughout the year.
"North Island Credit Union is dedicated to enriching
relationships within their community, so they were a natural fit as
a like-minded, long-term partner for this classic amphitheater,"
said Andy Peikon, senior vice
president of Live Nation venue sales. "Together, through the power
of live music, we will integrate their brand in authentic ways
throughout the venue so they can establish even more meaningful
connections with members who have an affinity for live music."
Located in Chula Vista,
California, North Island Credit Union Amphitheatre (formerly
known as Mattress Firm Amphitheatre) is a 20,000 capacity
amphitheatre owned and operated by Live Nation. Opening its doors
in 1998, the amphitheatre is the first and largest venue of its
kind in the San Diego area.
Offering a combination of reserved chairback and open lawn seating,
the amphitheatre features top-tier concert tours from April through
October. Attracting some of the biggest names in music, Depeche
Mode, Jason Aldean, Kendrick Lamar, Weezer, Luis Miguel, and
Chris Stapleton have all performed
at the venue in recent years.
About North Island Credit Union, a division of California
Credit Union
California Credit Union is a federally
insured, state-chartered credit union founded in 1933
that serves public or private school employees, community members
and businesses across California. With more than
165,000 members and assets of $3
billion, California Credit Union has 24 branches throughout
Los Angeles and San Diego counties. The credit union operates
in San Diego County as North
Island Credit Union, a division of California Credit Union.
California Credit Union offers a full suite of consumer,
business and investment products and services,
including comprehensive consumer checking and loan options,
personalized financial planning, business banking, and leading-edge
online and mobile banking. Please visit northisland.ccu.com for
more information.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, and Live Nation Sponsorship. For additional
information,
visit www.livenationentertainment.com.
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SOURCE Live Nation Entertainment