Nokia and StarHub co-develop analytics services for digital cities
February 20 2018 - 2:05AM
Press Release
- Mobility analytics use cases open new revenue streams for
operators and create value for city authorities, residents and
visitors
- Nokia AVA cognitive services platform, StarHub's applied
methodologies will help unlock value from telco data
20 February 2018
Espoo, Finland - Nokia is pioneering new mobility analytics
use cases to help operators create value from the data in their
networks to address the needs of digital cities. The use cases were
developed together with Singapore-based operator StarHub. By
integrating the use cases into the Nokia AVA cognitive services
platform, Nokia has been able to further co-develop and customize
the solution to offer it to operators around the globe.
Mobility analytics offers operators collaboration opportunities
to create new services and revenue streams, with network data
providing insightful reports on customer movements, behaviors and
habits. By utilizing subscriber location information, operators are
able to create value for digital city players such as city
planners, transportation authorities and the travel industry.*
For example, measuring commuting patterns enables authorities to
plan more efficient roads and public transport networks. Business
owners benefit from more effective advertising, targeting people in
the vicinity based on their travel patterns, activities and
personal interests. City authorities can identify the movement
patterns of people to help decide where to build parks, shopping
malls, recreational buildings and offices.
The Nokia AVA cognitive services platform enables the rapid
creation of new use cases in different analytics domains, making it
easy to run and scale projects. In addition, Nokia's enhanced
geolocation capabilities will increase location accuracy and
provide a complete picture of movement patterns.
Dr Chong Yoke Sin, StarHub's Chief, Enterprise Business
Group, said: "We have a strong team of data analytics experts
with a diversity of capabilities, and we have introduced several
successful mobility analytics use cases in Singapore for strategic
and operational urban planning and decision making. By integrating
the use cases into the Nokia AVA platform and using Nokia's
analytics capabilities, we will be developing the use cases further
and creating new ones that we can offer even to other telcos as
white label solutions. Our partnership with Nokia allows us to
develop innovative solutions at the deep research level for the
market. We are extremely pleased that this collaboration permits
both partners to innovate for our clients."
Dennis Lorenzin, head of Network Planning and Optimization at
Nokia, said: "The potential in network data and mobility
analytics is huge. However, it is complex, requiring big data
platforms and algorithms to mine vast datasets and create value and
insight. Working with a progressive operator like StarHub has been
beneficial in co-developing our pioneering mobility analytics
services that offer operators easy access to use cases that benefit
transportation, city planning and the travel industry. By seeing
population movements, city planners can better plan urban
environments, transport agencies can provision better services and
travel companies can provide a more bespoke service to their
customers."
With Nokia's mobility analytics solution, operators are now in
an excellent position to utilize their unique and rich data and
prepare societies for digitization. Nokia analytics offers great
flexibility to operators with productized, always-on software, or
project-oriented approaches. With a full range of mature software,
consulting and cooperative developments, whatever the need for
analytics, Nokia can serve it.
To learn more about Nokia's mobility analytics solution, network
operators, customers, press and analysts are welcome to visit the
Nokia Experience Center in Hall 3, stand 3A10 at Mobile World
Congress, Fira Gran Via, in Barcelona, Spain.
Resources
- Webpage: Nokia Analytics Services
- Webpage: Nokia Telecom Analytics
- Webpage: Nokia Mobility Analytics
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4900Email: press.services@nokia.com
Note to editors: * Nokia has strict policy and procedures
to ensure the privacy of the personal data entrusted to us. Our use
cases are based on non-identifiable clusters of demographic data
where data is first collected from networks and devices and then
stripped of all personal identifiers.
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