Nickelodeon and Hasbro Announce Strategic Partnership for Nick’s Newest Animated Preschool Series, Top Wing
February 16 2018 - 12:25PM
Business Wire
Hasbro to create Top Wing PLAYSKOOL Product
Line Featuring Figures, Vehicles and Plush Scheduled to Debut Fall
2018
Nickelodeon, the number-one entertainment brand for kids, and
Hasbro, Inc. (NASDAQ: HAS), a leading global play and entertainment
company, today announced a strategic partnership for the network’s
new hit preschool series Top Wing, produced by 9 Story Media Group.
The product line, which includes figures, vehicles and plush
inspired by the show’s four best friend rescue birds, will launch
in the U.S. this fall, followed by international markets in Spring
2019.
“Nickelodeon’s preschool portfolio has a powerhouse roster of
content and the action-packed series Top Wing is poised to be
another runaway fan favorite,” said Pam Kaufman, Chief Marketing
Officer and President, Consumer Products, Nickelodeon. “This
partnership will be our first preschool master toy deal with Hasbro
done on a global scale, which mirrors our content roll-out strategy
to introduce Top Wing domestically first, followed by international
markets. We can’t wait to see our fans earn their wings as they
bring the adventures of Swift, Penny, Rod and Brody to life with
this new toy line.”
“Top Wing has all the signature elements of a top toy property,
with great characters, preschool friendly themes and hi-tech
gadgets and vehicles,” said John Frascotti, President of Hasbro.
“We are excited about this strategic partnership with Nickelodeon,
and are looking forward to delivering a full PLAYSKOOL toy line,
inspired by the series, later this year.”
Hasbro’s PLAYSKOOL Top Wing product line will let preschoolers
join the Top Wing team and go on action-packed rescue missions with
figures, mission-ready vehicles, playsets and plush, all inspired
by the characters and adventures on the show. The toy line is
slated to launch this fall in the U.S., followed by international
markets.
Top Wing follows four best friend rescue birds–Swift,
Penny, Rod and Brody–who are training to earn their wings at the
Top Wing Academy on Big Swirl Island. The action-packed series
follows a team of eager young birds as they work together to help
their island community, go on amazing adventures and earn their
wings as full-feathered rescue birds. With the help of their mentor
Speedy, and unique turbo-charged vehicles and high-tech gadgets,
the cadets are assigned different missions to sharpen their rescue
skills and help those in need while learning valuable lessons along
the way. Produced by 9 Story Media Group, Top
Wing features storylines that help preschoolers build
self-confidence, and includes lessons about perseverance and hard
work. New episodes of Top Wing will continue to air regularly on
Nickelodeon and will roll out internationally this year. For more
information on the show, please visit
http://www.nickjr.com/top-wing/.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and
MAGIC: THE GATHERING, as well as premier partner brands. Through
its entertainment labels, Allspark Pictures and Allspark Animation,
the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed
to making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past seven years. Learn
more at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 90 million households and has been the
number-one-rated kids’ basic cable network for 22 consecutive
years. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon and all related
titles, characters and logos are trademarks of Viacom Inc. (NASDAQ:
VIA, VIAB).
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180216005526/en/
Nickelodeon:Talia Yates |
talia.yates@nick.comorHasbro:Jen DeAngelis |
jen.deangelis@hasbro.com
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