Nickelodeon Greenlights Musical Dares, Brand-New Digital Short-Form Series from Nick Cannon
March 06 2018 - 4:00PM
Business Wire
Nickelodeon has ordered 10 episodes of a brand-new digital
short-form series, Musical Dares (working title), a new twist on
the classic concept of musical chairs, set to air on Nickelodeon’s
YouTube channel. Created and executive produced by multi-faceted
entertainer Nick Cannon, the live-action game show will combine
real kids, physical competition and a full-blown dance party. As
part of the work of the Viacom Digital Studios, Musical Dares is
Nickelodeon’s first original short-form series, and will begin
production this summer.
“Musical Dares is the hyper-real version of the coolest house
party ever,” said Nick Cannon. “It’s a game show and dance party
all rolled into one big, fun, silly, messy spectacle. Bring your
strategy and stamina…you will need it!”
“We are deepening audience engagement through short-form content
and expanding our ability to be everywhere kids are,” said
Cyma Zarghami, President, Nickelodeon Group. “With Nick Cannon at
the helm, Musical Dares provides another avenue for our audience to
connect with our brand in new and unexpected ways.”
Musical Dares is a multi-round competition, each filled with
unique and messy twists, turns and physical challenges, as kid
contestants dance and race to a chair once the music stops. The
winning team will receive cash and music-themed prizes.
Cannon currently serves as the host of Lip Sync Battle Shorties,
which was just greenlit for a second season. He is also the host,
creator and executive producer of the annual Nickelodeon HALO
Awards, as well as TeenNick Top 10, currently in its eighth
season.
Musical Dares is created and executive produced by Nick Cannon
of NCredible Entertainment. Jay Peterson and Todd Lubin’s Matador
Content is producing the project, alongside Elizabeth Kelly who
also serves as showrunner and executive producer.
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 90 million households and has been the
number-one-rated kids’ basic cable network for 22 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
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version on businesswire.com: http://www.businesswire.com/news/home/20180306006555/en/
Nickelodeon:Ariana Urbont,
310-752-8079ariana.urbont@nick.com
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