Nickelodeon Brings SlimeZone, Network’s First Social Virtual Reality Experience, to IMAX VR Centres Globally
March 09 2018 - 12:40PM
Business Wire
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Nickelodeon and IMAX Corporation (NYSE:IMAX) have partnered to
bring SlimeZone, the network’s first multi-player social virtual
reality (VR) experience, to IMAX VR Centres globally. Created in
the Nickelodeon Entertainment Lab, SlimeZone allows up to six
players to step inside the Nickelodeon virtual world, play games,
watch cartoons and slime friend s. SlimeZone debuts today
exclusively at IMAX VR Centres in Los Angeles, New York City and
Toronto, and is scheduled to launch at centers in Shanghai, Bangkok
and Manchester (UK) soon.
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“Our SlimeZone partnership with IMAX lets kids and families
interact with Nickelodeon properties and characters by bringing
them to life in new and innovative ways,” said Cyma Zarghami,
President, Nickelodeon Group. “This new VR experience will also
show the creative community how we are using technology to create
unique forms of entertainment for all ages.”
“IMAX VR is designed to be a highly social, group experience –
which makes Nickelodeon’s SlimeZone a perfect fit to bring to our
centres,” says David Campbell, Executive Vice President of
Corporate Development and Theatre Operations, IMAX Corp. “We are
excited that IMAX VR players will get exclusive access to this
exciting, fun and family-friendly virtual world.”
SlimeZone is a multi-player social VR experience that allows
kids and families the opportunity to interact in a
Nickelodeon-designed virtual world. After selecting an avatar,
users of all ages can slime blast their friends with Nickelodeon’s
iconic green slime, play games such as ping pong and basketball,
create art projects using glitter streams and colorful paint, and
watch fan-favorite Nickelodeon cartoons.
Non-virtual reality players can participate alongside their
friends and family as they explore the Nickelodeon world in
spectator mode, by flying a virtual drone from a device to slime
players.
Nickelodeon first debuted SlimeZone at VidCon US 2017, an annual
multi-genre online video conference. SlimeZone was built using
Epic’s Unreal Engine and Nvidia FleX particle system for slime
simulation.
Launched in 2017, the Nickelodeon Entertainment Lab focuses on
long-range research and development of emerging technologies. The
Lab experiments with VR, mixed-reality, augmented reality and
artificial intelligence to provide Nickelodeon artists and creators
with innovative tools that inspire new ways to tell stories for the
next generation of kids.
Nickelodeon recently announced a financial investment in
Dreamscape Immersive, the location-based VR startup, whereby both
entities have committed to produce an experience using
Nickelodeon’s IP for kids and families.
For pricing, availability and show times, please visit
www.IMAXVR.com.
About IMAX VR
IMAX VR is a mind-shattering VR experience in a location-based,
state-of-the-art Experience Centre. The IMAX VR Experience features
a unique combination of premium technology and world-class content
that lets users see, feel, move and play in new worlds in a
powerfully immersive and realistic way, much like IMAX® theatres
offer moviegoers a differentiated and best-in-class film
experience. With groundbreaking VR headset technology, 360-degree
sound and sophisticated room tracking, players will be instantly
transported into new virtual worlds that are more realistic than
anything imaginable.
The centres employ a new modular design – proprietary to IMAX –
that consist of several “pods” to allow multiple players to enjoy
interactive, exciting, moveable VR experiences. The pods, which are
designed to optimize user mobility and interaction in virtual
environments, can be adapted for specific content experiences –
whether single or multi-user.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 90 million households and has been the
number-one-rated kids’ basic cable network for 22 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc.
(NASDAQ:VIA,VIAB).
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version on businesswire.com: http://www.businesswire.com/news/home/20180309005594/en/
NickelodeonMedia:Ariana Urbont,
310-752-8079Ariana.Urbont@nick.comorKatelyn Balach,
818-736-3517Katelyn.Balach@nick.com
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