Nickelodeon Brings Augmented Reality to Number-One Mobile Game App Sky Whale and Brand-New Do Not Touch App
March 06 2018 - 04:00PM
Business Wire
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Nickelodeon is bringing emerging tech to its audience with the
addition of an augmented reality (AR) mode to its number-one mobile
game app Sky Whale and the brand-new Do Not Touch AR app, which
allows users to interact with disruptive moments and surprises in
the real world. Nickelodeon’s Sky Whale averages two million active
monthly users and nearly 30 million global downloads since launch.
The AR-enhanced Sky Whale app, which challenges players in a
360-degree immersive experience, will be available this spring on
the App Store and Google Play. The Do Not Touch app is available
now for download on the App Store.
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the full release here:
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Nickelodeon is bringing emerging tech to
its audience with the addition of an augmented reality (AR) mode to
its number-one mobile game app Sky Whale. (Photo: Business Wire
The Sky Whale AR mode makes a user’s physical space appear to
become the Sky Whale sea and sky when viewed through a mobile
device’s camera in a 360-degree challenge. In the game, players
will steer the narwhal with a device, moving through the space to
soar through the sky or swim underwater in a race to collect items
and accumulate points for high scores. Tied to kids’ love of
gaming, Sky Whale was the first in a series of apps created by the
characters in Game Shakers that were brought to life for real kids
to play.
Nickelodeon’s brand-new Do Not Touch AR app, available
now on the App Store, builds on the popular “Do Not Touch”
button found in the award-winning Nick app. The Do Not
Touch AR app features interactive surprises and mini games
that highlight both Nickelodeon properties and iconic trademarks,
like SpongeBob SquarePants, The Loud House, slime and the Kids’
Choice Awards blimp, along with original animations.
The Do Not Touch AR app makes Nickelodeon’s
iconic “Do Not Touch” button, and the animations and
interactive experiences it randomly generates, seem to appear
in a user’s surrounding physical space when viewed through a mobile
device’s camera. Moving a device allows users to see the
action from all angles on the screen, and tapping characters
and objects reveals more surprises.
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 90 million households and has been the
number-one-rated kids’ basic cable network for 22 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc.
(NASDAQ:VIA)(NASDAQ:VIAB).
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version on businesswire.com: http://www.businesswire.com/news/home/20180306006565/en/
NickelodeonKatelyn Balach,
818-736-3517Katelyn.Balach@Nick.com
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