- With its global business partners around the world, Nexen
Tire builds stronger ties
- Will continuously utilize the 'Purple Summit' campaign for
further aggressive business partnership marketing
SEOUL, South Korea,
March 21, 2017 /PRNewswire/ -- Nexen
Tire, a leading global tire manufacturer, held the '2017 Purple
Summit, Manchester,' to demonstrate its commitment to its worldwide
partners.
Under the name of 'Purple Summit' -- an integrated
marketing campaign of Nexen Tire -- Nexen Tire began
organizing the 'Purple Summit' in an effort to foster and
strengthen its relationships with worldwide business partners and
increase the company's presence in the global market. This year,
selected valuable business partners from 34 countries have attended
the event.
Together with business partners from around the world,
Nexen Tire has arranged various exciting activities. The attendees
had the opportunity to build a foundation for strong ties among the
partners through relaxing welcome dinner, followed by conferences
highlighting Nexen Tire's thrilling global marketing activities and
its high-end quality of products at Manchester City Football
Academy, followed by an exciting soccer match between Manchester
City F.C. and Liverpool F.C. at Etihad Stadium, the home stadium of
Manchester City F.C.
The match was organized as a 'special sponsor's match day
event', hosted by Nexen Tire, who is a major sponsor of the club
for a second season. It was a significant match held right after
Nexen Tire and Manchester city F.C. announced the sponsorship
for EPL's historical first jersey branding on sleeve, boasting
a stronger relationship. During halftime of the match, a Nexen Tire
Skills Challenge was held where fans were selected to shoot through
a Nexen tire for special prizes.
"We are proud to organize the '2017 Purple Summit, Manchester'
for our worldwide business partners and customers, and to build
deeper, and long-term business relationships," said Travis Kang, CEO of Nexen Tire. "We will remain
committed to investing in and growing our partnerships with our
partners and customers around the world."
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer
headquartered in Yangsan, South Gyeongsang Province, and in
Seoul, South Korea. Nexen Tire,
one of the world's fastest growing tire manufacturers, works with
390 dealers based in 140 countries around the world (as of
Dec 2016) and owns three
manufacturing plants -- two in Korea (Yangsan and Changnyeong)
and one in Qingdao, China. Another
plant in Zatec, Czech Republic
will be operational by 2018. Nexen Tire produces tires for
passenger cars, SUVs, and light trucks with advanced technology and
excellence in design. The company also focuses on producing UHP
tires, which are based on advanced technologies. Nexen Tire
supplies OE tires to global car makers in various countries around
the world. In 2014, the company achieved a grand slam of the
world's top 4 design awards for the first time amongst the various
tire makers in the world. For more information, please visit
http://www.nexentire.com.
Photo -
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