INDIANAPOLIS, Sept. 14, 2018 /PRNewswire/ -- Learfield
Licensing Partners, a trademark management agency specializing in
licensing and branding, announces alongside New Era Cap, the return
of the Hispanic Heritage Collection in honor of Hispanic Heritage
Month. The second year of this collaboration has added more than
three times as many colleges, including The University of Texas and The University of Southern California, and three
additional artists from across the country. In addition to the new
line of headwear, New Era Cap and 289c have added apparel offerings
for each artist.
"We had such an amazing response from our partners and their
fans last year that it was a natural progression to expand to new
colleges, cities and additional talented artists," said
Ben Emmons, vice president of
marketing at Learfield Licensing Partners. "This program isn't
simply about growing royalties, but rather growing our partners'
brands and building upon the connection to their diverse student
bodies and fans while also strengthening relationships with local
communities."
In developing the line, each artist had complete creative
independence with artwork, construction and fabrics. Miami-based ABSTRK'S swim trunk inspired hats,
Los Otros' reflective ink hats for nighttime mural bicyclists and
Federico's "modern-day cowboy hat" are examples of the
artist-inspired line.
Retail marketing and activations are planned throughout the
month to highlight the unique collection and involve the community.
Recent events for the Hispanic Heritage Collection:
Launch party at SprATX in
Austin, TX with artist
Federico Archuleta - video
Mural installation outside the
University of Houston's stadium with
artists Daniel Anguilu and Nacho during the football game against
Arizona on 9/8/18 - video
New artists joining 2018's Hispanic Heritage Collection:
ABSTRK - a Cuban American
and Miami native known for his
graffiti and traditional fine art work. ABSTRK's work consists of
forms pulled from outlines and letter structure as well as
traditional fine art.
Federico Archuleta – raised in the border
town of El Paso and now residing
in Austin, TX, his work is
influenced by cultures from both sides of the border and aptly
described as graffiti western.
Ignacio Sanchez "Nacho" –
from Houston, TX, Nacho's artwork
expands across walls and other mediums.
Returning from last year's acclaimed collection will be Mister
Cartoon, David Flores, Los Otros and
Daniel Anguilu. To learn more about the artists with videos and to
view the full line, visit http://bit.ly/HH_artists.
The collection will be available at Fanatics, Follett, Barnes & Noble, LIDS, Academy,
respective on-campus bookstores, mistercartoon.com, SprATX, and
other niche retailers.
Schools participating in Hispanic Heritage Collection
University of California, Berkeley
University of California, Irvine
California State University, Long
Beach
California State University, San
Bernardino
Florida Atlantic University
University of Houston
University of Nevada, Las Vegas
University of New Mexico
Nova Southeastern University
Sam Houston State University
San Diego State University
San Francisco State University
San Jose State University
Texas State University
University of Southern California
University of Texas, Arlington
University of Texas, Austin
University of Texas at El Paso
University of Texas, Rio Grande
University of Texas at San Antonio
About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm whose
services and success align perfectly with Learfield's history,
strength and reputation. With industry-leading technology and a
dynamic team of licensing and branding experts, we provide best
practices and strategies to properly protect and promote our
clients' brands, and build partnerships that help our clients
succeed, with resources and strategies for growth from
Learfield.
Learfield, which has a deep presence in the college athletics
landscape, manages the multimedia and sponsorship rights for more
than 125 collegiate institutions, conferences and arenas, and
supports athletic departments at all competitive levels as title
sponsor of the Learfield Directors' Cup. For more than four
decades, Learfield has connected brands to the excitement, passion,
tradition, fun and fans of college sports and now leverages
multiple platforms and partnerships through distinct offerings
through its affiliated companies.
About New Era Cap
New Era Cap Co., Inc. is an international lifestyle brand with an
authentic sports heritage that dates back over 90 years. Best known
for being the official on-field cap for Major League Baseball and
the National Football League, New Era Cap is the brand of choice
not only for its headwear collection, but also for its accessories
and apparel lines for men, women and youth. The brand is worn as a
symbol of self-expression by athletes, artists and some of the most
interesting people around the globe. New Era Cap encourages people to truly express their
personal style and individuality through its products. The Company
is headquartered in Buffalo, NY
and operates facilities in Canada,
Europe, Brazil, Japan, and Hong
Kong. For more information, visit www.neweracap.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/new-era-cap-launches-second-annual-hispanic-heritage-collection-to-honor-hispanic-heritage-month-300712933.html
SOURCE Learfield Licensing Partners