HOD HASHARON, Israel,
January 29, 2018 /PRNewswire/ --
Allot Communications Ltd. (NASDAQ,
TASE: ALLT), a global provider of leading innovative network
intelligence and security solutions for service providers
worldwide, today revealed findings from a new Report "Allot Mobile
Security Trends: Building revenues differentiation and brand
loyalty with Security as a Service". The report found that
Communications Service Providers (CSPs) delivering security as a
Service to users enjoy a 2-3 fold increase in customer satisfaction
than those who provide legacy app-based security.
As both consumer and business customers look for an effective
yet worry-free solution to protect their mobile devices, the report
findings reveal a significant opportunity for mobile operators to
take ownership of the security market and to protect users while
generating recurring revenue streams, enhancing brand loyalty and
reinforcing customer trust. The latest report follows a report
published last year: Allot MobileTrends H1/2017 Report: Consumer
View on Mobile Security, which found that 61% of global respondents
said they would like to buy a security service from their CSP for
their connected devices.
The new Mobile Security Trends report examined the penetration
rates of network-based mobile security as compared to the legacy
device-based security app model. The findings indicated a clear
distinction in success rates, with network-based security
demonstrating a three to ten-fold greater penetration with
subscribers:
- While mobile operators have historically spent millions
marketing legacy device-based security apps, they are failing to
engage consumers, with typical penetration rates of 3-5%.
- In contrast, the "Try and Buy" opt-in network delivered
security services achieve penetration rates of 12 to 15%, while
"Promotional" opt-out services perform even better with penetration
rates of 40 to 60%.
On top of significant increase in adoption rates, customers
subscribed to security services demonstrate much higher levels of
satisfaction with a 2-3 fold increase in customer Net
Promoter Score (NPS) when compared to regular customers
"Our data distinctly substantiates that network-based
security services are a "clear winner" for CSPs who opt to offer
them." said Ronen Priel, VP Product
Management at Allot. "Already, Allot customers enjoy high
penetration rates and significant improvement in NPS score as well
as increased revenues and brand differentiation by delivering
Security as a Service to subscribers."
Allot will be showcasing a live demonstration of a network-based
security service at Mobile World Congress 2018, taking place in
Barcelona from February 26 through March 1, at its booth in Hall
5 Stand 5G41.
To read the full report on how mobile operators can measure the
success of the security-as-a-service offering, including increased
penetration rates, customer satisfaction, revenue generation and
significant differentiation of the operator's brand, click
here.
About Allot Communications
Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a provider of
leading innovative network intelligence and security solutions for
service providers worldwide, enhancing value to their customers.
Our solutions are deployed globally for network and application
analytics, traffic control and shaping, network-based security
services, and more. Allot's multi-service platforms are deployed by
over 500 mobile, fixed and cloud service providers and over 1000
enterprises. Our industry leading network-based security as a
service solution has achieved over 50% penetration with some
service providers and is already used by over 18 million
subscribers in Europe. Allot. See.
Control. Secure. For more information, visit
http://www.allot.com.
Safe Harbor
Statement
This release contains forward-looking statements, which express
the current beliefs and expectations of Company management. Such
statements involve a number of known and unknown risks and
uncertainties that could cause our future results, performance or
achievements to differ significantly from the results, performance
or achievements set forth in such forward-looking statements.
Important factors that could cause or contribute to such
differences include risks relating to: our ability to compete
successfully with other companies offering competing technologies;
the loss of one or more significant customers; consolidation of,
and strategic alliances by, our competitors, government regulation;
the timing of completion of key project milestones which impact the
timing of our revenue recognition; lower demand for key value-added
services; our ability to keep pace with advances in technology and
to add new features and value-added services; managing lengthy
sales cycles; operational risks associated with large projects; our
dependence on third party channel partners for a material portion
of our revenues; and other factors discussed under the heading
"Risk Factors" in the Company's annual report on Form 20-F filed
with the Securities and Exchange Commission. Forward-looking
statements in this release are made pursuant to the safe harbor
provisions contained in the Private Securities Litigation Reform
Act of 1995. These forward-looking statements are made only as of
the date hereof, and the company undertakes no obligation to update
or revise the forward-looking statements, whether as a result of
new information, future events or otherwise.
Contacts
Allot
Communications
Sigalit Orr
| Director of Corporate Communications
+972-9-761-9171 | sorr@allot.com
Red Lorry Yellow Lorry for Allot Communications
US - Justin Ordman
+1-857-217-2886
UK - Emma Davies
+44(0)20-7403-8878
allot@rlyl.com
SOURCE Allot Communications Ltd.