MINNEAPOLIS, Jan. 30, 2018 /PRNewswire/ -- Nature Valley®
granola bars has a long history of supporting and protecting
America's national parks. Today, as an extension of its support,
Nature Valley announced a partnership with the National Park
Foundation (NPF), the official nonprofit partner to the National
Park Service, for the Find Your Park/Encuentra Tu Parque movement.
Nature Valley's support includes a three-year commitment and a
donation of up to $3 million.
"Nature Valley has existed to connect people to the energy they
get from nature and a key way we can all connect to nature is by
exploring our national treasures, the national parks," said
Angela Rassi, director of marketing
for Nature Valley. "One of the things that unites the people
that we serve is their love of spending time in nature and we feel
like now more than ever the national parks need their supporters to
step up and take a more active role in preserving them for
generations to come."
Nature Valley fans can help increase the donation to the
National Park Foundation by picking up a 6-count box of Nature
Valley Oats & Honey at retailers across the country. For every
box purchased between March 1 and May 15,
2018, Nature Valley will donate $0.10 to NPF, up to $750,000.
"Nature Valley's support inspires people to give back to the
national treasures we all share and love," said Will Shafroth, president of the National Park
Foundation. "The National Park Foundation is thrilled to partner
with Nature Valley to raise funds and awareness that will help
ensure a bright future for our National Park System."
To help raise awareness, Nature Valley will also be supporting
everyday hikers who are passionate about the outdoors and
exploration to tell their individual stories of what nature, and
America's national parks in particular, mean to them.
"Our newest ad, titled Give Back, creatively approaches
what nature gives us through the eyes of those who love it most,"
said Rassi. "We hope it will inspire more people to want to support
our parks and find their own ways to explore nature."
In addition to the donation, Nature Valley is encouraging
consumers to make a difference through participating in public
national park volunteer events and additional donations to the
National Park Foundation. Fans are also encouraged to share how
they are making a change on social media, tagging @NatureValley and
@GoParks and using #NatureGives, #FindYourPark, and
#EncuentraTuParque.
The partnership also supports the National Park Foundation's
Centennial Campaign for America's National Parks. To date, this
comprehensive fundraising campaign to strengthen and enhance the
future of America's treasured national parks has raised nearly
$470 million in private donations
from individuals, foundations, and companies.
Learn more about Nature Valley at www.naturevalley.com and the
National Park Foundation at www.nationalparks.org.
About Nature Valley®
Nature Valley created the granola bar category in 1975 and is
the #1 granola brand in the U.S. Bringing great taste to
active consumers looking for wholesome snacks, Nature Valley offers
10 varieties of great-tasting granola snacks: Crunchy Granola Bars,
Breakfast Biscuits, Sweet & Salty Nut Granola Bars, Protein
Bars, Protein Granola, Greek Yogurt Protein Bars, Soft-Baked
Oatmeal Squares, Granola Thins, Chewy Trail Mix Bars, Roasted Nut
Crunch Bars, and Yogurt Granola Bars. Nature Valley® is part
of the General Mills family of brands. General Mills has been
making food people for over 150 years. Find out more about our
efforts to take care of the earth for the next generation at
www.generalmills.com
About the National Park Foundation
Celebrating 50 years, the National Park Foundation is the
official charity of America's national parks and nonprofit partner
to the National Park Service. Chartered by Congress in 1967, the
National Park Foundation raises private funds to help PROTECT more
than 84 million acres of national parks through critical
conservation and preservation efforts, CONNECT all Americans with
their incomparable natural landscapes, vibrant culture and rich
history, and ENGAGE the next generation of park stewards. In
2016, commemorating the National Park Service's 100th anniversary,
the Foundation launched The Centennial Campaign for America's
National Parks, a comprehensive fundraising campaign to strengthen
and enhance the future of these national treasures for the next
hundred years. Find out more and become a part of the
national park community at www.nationalparks.org.
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SOURCE Nature Valley