BOSTON, June 22, 2017 /PRNewswire/ -- Regularly
conducting user experience benchmarks of infotainment systems to
test the usability of a variety of in-vehicle tasks, the In-vehicle
UX (IVX) group at Strategy Analytics has added five new systems to
their ratings table over the last year. These include: Chevrolet
2017 Volt, Baidu CarLife, Honda 2017 Civic, Mercedes Benz 2017 E-Class and Volkswagon 2016
Golf.
Click here for report "In-Vehicle Infotainment UX Benchmark
Ratings Update: 2017 Chevrolet Volt is Highest Rated New
System":
https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/in-vehicle-infotainment-ux-benchmark-ratings-update-2017-chevrolet-volt-is-highest-rated-new-system#.WUpJlOsrKM8
Key report findings include:
- Tesla's Model S maintains its top position in Strategy
Analytics' rankings of in-car infotainment systems, as its wide
range of usable and accessible features makes the system visually
appealing and easy to use.
- Of the new systems tested in the past year, the 2017 Chevrolet
Volt ranked the highest, largely due to strong consumer impressions
of Apple CarPlay and Android Auto, and the intuitive way by which
these mirrored systems were implemented.
- Even for other vehicles which include a mirrored system but did
not perform as well, Apple CarPlay and Android Auto repeatedly
provide a superior experience. Furthermore and more concerning for
OEMs, current owners of these mirrored systems are using them for
most of their in-car needs.
"OEMs still have room to innovate within in-car infotainment,
particularly in relation to the HMI they are in a unique position
to implement. But again, implementing novel HMI for the sake of
being new and different is not a winning strategy," commented
Derek Viita, report author
and senior analyst. "We have found that novel experiences such as
the 2017 Mercedes-Benz E-Class steering wheel thumbpads are
difficult to use and often abandoned for other HMI modalities early
in tasks."
Added Chris Schreiner,
Director, Syndicated Research UXIP, "Poor voice recognition was a
common pain point among all systems benchmarked over the past year,
with the exception of CarPlay's Siri and Android Auto's Google
Assistant. The successful rollout of natural language voice
assistants and contextually aware systems will be crucial for
improving the on-board infotainment experience going forward."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with
advisory services, consulting and actionable market intelligence
for emerging technology, mobile and wireless, digital consumer and
automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for
enterprise success. www.StrategyAnalytics.com.
About In-vehicle UX
Our In-vehicle User Experience (IVX) service investigates UX
innovation opportunities in the connected vehicle. By
understanding the emerging behaviors, needs, motivations, use
cases, pain-points and "must-have" experiences of lead adopters and
future target consumers, IVX delivers a roadmap to help you design
the optimal experience. IVX forms part of the User Experience
Innovation Practice (UXIP) at Strategy Analytics. Through both
syndicated and proprietary user-centric research capabilities, UXIP
delivers strategic insights and analysis on how to optimize the
user experience of new and emerging technologies. Click here for
more information.
Press Contacts
US Contact: Derek Viita, +1 617
614 0772, dviita@strategyanalytics.com
European Contact: Diane O'Neill,
+44(0) 1908 423 669, doneill@strategyanalytics.com
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SOURCE Strategy Analytics