NESCAFÉ® Dolce Gusto® Invites E3 Attendees to Rediscover Flavor with Pop-Up Coffee Cafe
June 09 2017 - 10:41PM
Business Wire
Iconic Coffee Brand Hosts Expertly Crafted,
Premium Coffee Station at Electronic Entertainment Expo 2017
NESCAFÉ® Dolce Gusto®, the award-winning single serve coffee and
espresso machine, will ignite the ideal coffee start for video game
industry leaders, enthusiasts, and media at this year’s Electronic
Entertainment Expo in Los Angeles. The brand’s pop-up cafe will be
located in the South Lobby of the Los Angeles Convention Center,
providing free cups of bold black coffees and frothy lattes from
June 13-15, 2017.
With its startup culture and long hours, it’s no surprise that
technology ranks among the top 10 coffee-drinking industries.
NESCAFÉ® Dolce Gusto® aims to cater to this on-to-go industry by
reintroducing what the ideal coffee can be — a customizable,
premium cup with high quality ingredients. The brand’s
professional-grade pressure-based system likens itself to many of
the innovations found at the expo, with its patented smart capsule
and state-of-the-art design.
“We understand the beauty of a meticulous process, like the
delicate journey from bean to cup,” says Berta Cruz Corominas,
Marketing Director, NESCAFÉ® Dolce Gusto®. “This is why we are
engaging the E3 community — to help actualize the potential of
everyone, particularly this group of innovators, and offer the
added vigor needed to never settle and always stay ahead.”
Guests are encouraged to stop by the NESCAFÉ® Dolce Gusto®
pop-up café on Tuesday, June 13 and Wednesday, June 14 from 7:00
a.m. – 6:00 p.m. as well as Thursday, June 15 from 7:00 a.m. – 5:00
p.m. for a variety of exquisite, premium coffee selections:
Specialty Coffee Beverages
Coffees Cappuccino Light Roast
Latte Macchiato Medium Roast Dark Roast Café
au Lait
In addition to the coffee selections, NESCAFÉ® Dolce Gusto® will
also be giving away hot and cold tumblers and hosting a selfie
stand with an exclusive Facebook Live integration. Find and follow
NESCAFÉ® Dolce Gusto® on Facebook at @DolceGustoUS and
#MyDolceGusto.
About NESCAFE® Dolce Gusto
NESCAFÉ® Dolce Gusto is a global brand that redefines the
standard of excellence with its professional-grade, pressure-based
coffee and espresso machines. The award-winning machines feature
two standout designs: Genio 2 and Esperta 2. NESCAFÉ® Dolce Gusto
expertly crafts the ideal cup for every brew. With its patented
smart pod technology, coffee remains aromatic, rich and regulated
due to the 15 bars of professional pressure. From bold, black
coffee to rich espressos, spicy chai, frothy lattés or even iced
coffee, NESCAFÉ Dolce Gusto can create flavors that are as
individual as the coffee drinkers themselves. The customizable
Play&Select scroll system determines the size, strength and
intensity of each drink. For more information, visit
dolce-gusto.us.
About Nestlé USA
Named among “The World’s Most Admired Food Companies” in Fortune
magazine for twenty consecutive years, Nestlé USA is committed to
enhancing quality of life and contributing to a healthier future.
By providing choices, from nutritious meals with LEAN CUISINE® to
baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes
delicious, convenient, and nutritious food and beverages that make
good living possible. With 2016 sales of $9.7 billion, Nestlé USA
is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest
food company — with 2016 sales of $91 billion. For product news and
information, visit Nestleusa.com or Facebook.com/NestleUSA.
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