CEDAR FALLS, Iowa, March 13, 2018 /PRNewswire/ -- Mudd
Advertising announced today that it had acquired SHIFT, a
Chicagoland provider of Communication Supply Chain
Solutions™.
SHIFT was established in 1968 as a printing company, but as the
internet and technology evolved, it transitioned to providing
clients with best-in-class products, platforms, and services to
help them optimize their communication "supply chain." SHIFT has 14
employees and is located in Rosemont,
Illinois. With a client base of several Fortune 500
companies, SHIFT focuses on providing manufacturers with agency and
marketing services, distributor and dealer support, and adjacent
business services.
In 2016, SHIFT evolved further to form a joint venture with Mudd
Advertising, a full-service marketing and advertising company with
over 35 years of providing retail-focused campaigns and services
for the automotive industry.
"We are excited to build on the success of our joint venture and
bring the SHIFT team into Mudd Advertising," said Jim Mudd Jr., CEO of Mudd Advertising. "Our
combined talents, skills and industry expertise will lead to new,
innovative products and services and bring greater success to our
clients. Our motto at Mudd is: 'We love it when you succeed.'"
Andy Thomas, CEO of SHIFT,
stated, "We are very excited to be joining forces with Mudd
Advertising. Combining operations, talents and resources allows us
to expand our client offerings and grow the business faster than we
could on our own."
In the acquisition, Mudd has become the majority shareholder of
SHIFT. Andy Thomas is a minority
shareholder and will remain as CEO of SHIFT, and Mary Kay Mudd-Bushonville will become the
executive chairperson of SHIFT.
About Mudd Advertising Inc. Mudd Advertising is a
full-service marketing and advertising company that has been
providing retail-focused campaigns and services for over 35 years.
Mudd's primary focus is in the automotive industry, where it serves
close to 4,000 dealerships around the country, providing both
digital and traditional media, direct response services,
audiovisual production, integrated multimedia campaigns and robust
analytics.
Contact Information
Mary Kay Mudd-Bushonville • Mudd
Advertising • 651-334-9775 • MaryKayB@Mudd.com
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SOURCE Mudd Advertising Inc.