Regulatory News:
Mercialys (Paris:MERY) is today inaugurating the extension of
its Cap Sacré-Cœur shopping center, in Reunion’s Le Port city.
Thanks to a 9,200 sq.m extension welcoming 45 new stores and a full
refurbishment of its existing sections, the site now has a
completely new look and scale, effectively aligned with the needs
of a strong catchment area. Fully let well before it opened, this
project has attracted a number of national and international
retailers that were not previously present on the island and now
offers 85 stores and restaurants.
New identity and completely rethought experience
Ideally positioned at the heart of a major residential hub with
400,000 inhabitants, the Cap Sacré-Cœur shopping center is in the
island’s northwest region, which is seeing strong demographic
growth. Its accessibility is excellent and its
visibility has been further strengthened by the renovation of
all its facades. The exterior and interior architectural concept
gives it an energy, character and modern look and feel which,
combined with a full overhaul of its signage, ensure its strong
commercial appeal and fluid buying experience.
In addition to the extension, the entire center has been
refurbished and modernized with new spaces for cultural activities
and events, its pedestrian pathways have been rethought, its
ground-floor parking facilities have been renovated and extended,
and a new 550-space multistory car park has been built with green
walls.
Retail selection further enhanced to meet the expectations of
customers on Reunion
With its 85 stores and restaurants, including several brands
that are completely new to Reunion, Cap-Sacré Cœur takes its
customers on a journey to the “heart of shopping”. The 45 new
stores opening in the extension will diversify the retail selection
to specifically meet the expectations of the island’s consumers.
From fashion to beauty, culture, leisure, household equipment and
food and beverage, the retail mix has been developed with a
balanced approach to complement the area’s other stores.
The project has attracted a number of national and international
retailers, some of which have opened their first ever stores on the
island, with an extensive, groundbreaking selection that includes:
Nespresso and Tally Weijl (clothing) from
Switzerland, Inglot cosmetics from Poland, Flormar
(cosmetics) and Koton* (clothing) from Turkey, Muy
Mucho* (decoration) and Springfield (clothing) from
Spain, Jack & Jones, Vero Moda and Pandora from
Denmark, MAC* and Levi’s* from the US, Parfois
from Portugal, and also Bonobo*, Undiz, Rouge
Gorge*, American Vintage*, Palais des Thés, ID
kids*, La Fée Maraboutée*, Courir and Columbus
Café*.
Over the next few months, a dining village with outdoor
terraces, an indoor food court and a retail park with three
mid-size stores will further enhance this retail mix and take the
overall site up to around 100 stores and 15 restaurants. This will
establish Cap Sacré-Cœur as the second largest shopping center in
the Indian Ocean region.
Trend-setting center with customers at the heart of a unique
omnichannel shopping experience for the region
Cap Sacré-Cœur benefits from a powerful digital ecosystem making
it possible to refine its customer knowledge and improve the site’s
visibility and marketability in line with an omnichannel approach.
For instance, the center’s latest news, activities and events are
constantly promoted on social media and with the site’s specific
digital tools, including the indoor screens, the 65 sq.m giant
screen set up outside and the website.
A range of innovative services enable the center’s customers to
prepare, simplify and enhance their visits: from lookbooks to
fashion and beauty tips, gourmet or high-tech selections, events
and activities for all ages, as well as a “Club Cap Gagnant”
loyalty program to support their buying power.
More environmentally-responsible center with a strong
commitment to local jobs
With its rooftop photovoltaic units and the photovoltaic
carports set up in the parking areas, the center has an outstanding
environmental approach. The LED lighting fitted throughout the
center is also helping reduce its environmental impact by improving
control over energy consumption. In addition to the multistory car
park with green walls, 450 new trees have recently been planted
around the center.
From the construction phase, Cap Sacré-Cœur also set out its
commitment to promoting local jobs thanks in particular to its
partnership with the region’s construction firms and the Pôle
Emploi employment center that provides support and training for
jobseekers. Illustrating this, 400 people worked on the site during
the construction phase and 350 direct jobs and 200 indirect jobs
have been created thanks to the opening of the extension. Across
the entire center, Cap Sacré-Cœur has made it possible to generate
over 1000 direct and indirect jobs, consolidating its role as a key
local employer.
Key figures
- 85 stores and restaurants
- 45 new stores
- 1,600 parking spaces
- 550 new direct and indirect jobs
created
Coming soon
- Dining village with 6 restaurants
- Food court with 6 restaurants
- Retail park with 3 mid-size stores
*First opening on Reunion
This press release is available on
www.mercialys.com
About Mercialys
Mercialys is one of France’s leading real estate companies,
focused exclusively on retail property. At June 30, 2018, Mercialys
had a portfolio of 2,130 leases, representing a rental value of
Euro 178 million on an annualized basis. At June 30, 2018, it owned
properties with an estimated value of Euro 3.8 billion (including
transfer taxes). Mercialys has had “SIIC” real estate investment
trust (REIT) tax status since November 1, 2005 and has been listed
on Euronext Paris Compartment A (ticker: MERY) since its initial
public offering on October 12, 2005. At June 30, 2018, there were
92,049,169 shares outstanding.
IMPORTANT INFORMATION
This press release contains certain forward-looking statements
regarding future events, trends, projects or targets. These
forward-looking statements are subject to identified and
unidentified risks and uncertainties that could cause actual
results to differ materially from the results anticipated in the
forward-looking statements. Please refer to the Mercialys
registration document available at www.mercialys.com for the year
ended December 31, 2017 for more details regarding certain factors,
risks and uncertainties that could affect Mercialys’ business.
Mercialys makes no undertaking in any form to publish updates or
adjustments to these forward-looking statements, nor to report new
information, new future events or any other circumstances that
might cause these statements to be revised.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181105006077/en/
Analysts / investors contact:Alexandre Leroy+33(0)1 53 65
24 39aleroy@mercialys.comorPress contact:Gwenaëlle
Allaire+33(0)1 53 70 23 34gallaire@mercialys.com
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