Mercedes Awards International Ad Contract to Publicis
February 13 2018 - 11:27AM
Dow Jones News
By Nathan Allen
Mercedes-Benz has chosen France's Publicis Groupe SA (PUB.FR) as
its new "international network agency," responsible for managing a
shakeup of the car maker's marketing strategy, the company said
Tuesday.
The luxury-car unit of Daimler AG (DAI.XE) said the agreement
would help it develop a more consistent look for the Mercedes-Benz
brand across different markets.
Publicis will also work on increasing the coordination between
centrally produced marketing campaigns and local-digital ads,
according to a release from Mercedes.
The advertising group will set up a new agency in Berlin that
will be called Publicis Emil, catering specifically to the
company's needs and requirements, Mercedes said.
Write to Nathan Allen at nathan.allen@dowjones.com
(END) Dow Jones Newswires
February 13, 2018 11:12 ET (16:12 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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